CorelDRAW Graphics Suite: A Game Changer for Event Planning Industry
Technology Category
- Analytics & Modeling - Computer Vision Software
- Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
- Product Research & Development
Use Cases
- Clinical Image Analysis
- Personnel Tracking & Monitoring
About The Customer
An Original Occasion is a renowned special events production company based in Los Angeles, California. The company is known for its fabulous themed events that have hosted American presidents and Hollywood's elite. They work on a variety of events including movie premieres, social functions, and corporate events. The creative team at the company is committed to delivering award-winning projects and relies heavily on technology to win business and deliver their projects. The company is a staple in the Hollywood events scene and is known for its ability to bring a room to life on paper, convincing clients of their capability to master their event.
The Challenge
An Original Occasion, a Los Angeles-based special events production company, was facing challenges in effectively communicating their vision to clients. The event planning industry is highly competitive and conceptual, making it difficult to convey the intended event design and details through words alone. The company was struggling to provide a realistic picture of the event, including props, decor, and lighting effects, which was causing confusion and misinterpretation among clients. This lack of clarity was affecting their proposal acceptance rate and their ability to stand out in the multi-million dollar event planning industry.
The Solution
The company adopted CorelDRAW Graphics Suite, a powerful design package, to overcome these challenges. The suite, which includes CorelDRAW and Corel PHOTOPAINT, allowed the team to create detailed and realistic illustrations of their event proposals. Starting with a photo of the venue, the designer used Corel PHOTO-PAINT to optimize the photo, improving details like its color, brightness, and size. The improved image was then imported into CorelDRAW where vector graphics of the planned elements like chairs, tables, and props were added. This resulted in an accurate image of the final look and feel of the event, ensuring that everyone could visualize the proposed end result right from the start. The suite also helped the company in creating graphics for planning and coordination, and in executing the event, even in remote locations, saving significant time and money.
Operational Impact
Quantitative Benefit
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