Coyuchi's Journey to Net Zero: A CEO's Perspective on Sustainable Luxury Home Goods
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Watershed
- Full Circle Recycled Cotton Throw
Tech Stack
- Sustainability Frameworks
- Emissions Modeling Tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Customer Satisfaction
- Innovation Output
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
- Quality Assurance
Services
- Data Science Services
- System Integration
About The Customer
Coyuchi is a mid-sized company based in Northern California, specializing in natural and organic home textiles. With a strong commitment to sustainability, the company has set ambitious climate goals, aiming for Net Zero by 2025 and Net Positive by 2030. Coyuchi's CEO, Eileen Mockus, brings extensive experience in textile innovation from her previous roles at Pottery Barn Kids, The North Face, and Patagonia. The company operates globally, with a focus on integrating sustainability into its core business practices. Coyuchi is also involved in industry initiatives, with Eileen Mockus serving on the boards of the Chetna Coalition and Accelerating Circularity.
The Challenge
Coyuchi, a natural and organic home textile company, is committed to achieving Net Zero by 2025 and Net Positive by 2030. The challenge lies in setting and meeting ambitious climate goals in a business environment where such practices are still emerging. The company must balance the risk of committing to specific dates with the opportunity to drive urgency and innovation. Additionally, Coyuchi faces the challenge of maintaining product quality while educating consumers about sustainable practices. The company also needs to navigate the complexities of climate science and adjust its goals and practices accordingly.
The Solution
Coyuchi employs a strategic approach to integrate sustainability into its business operations. The company uses the Watershed platform to model and understand the emissions impact of various business decisions, such as choosing between dyed and undyed textiles. This data-driven approach allows Coyuchi to make informed decisions that align with its sustainability goals. Additionally, the company is pioneering a project to create a Full Circle Recycled Cotton Throw, using its own recycled products to produce new yarn. This initiative not only addresses waste in the textile industry but also positions Coyuchi as a leader in sustainable product development. By focusing on clean energy sources and recycling processes, Coyuchi aims to reduce its carbon footprint and set a benchmark for the industry.
Operational Impact
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