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Case Studies > Data-Driven Parking Solutions Transform Santa Monica's Parking Management System

Data-Driven Parking Solutions Transform Santa Monica's Parking Management System

Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • IPS Solar-Powered Single-Space Parking Meters
  • IPS Vehicle Detection Sensors
  • IPS Data Management System
Tech Stack
  • Web-Based Management System
  • Solar Power Technology
  • Wireless Telecommunications
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
  • Networks & Connectivity - Wireless Local Area Network
Applicable Industries
  • Cities & Municipalities
Applicable Functions
  • Facility Management
Use Cases
  • Smart City Operations
  • Predictive Maintenance
  • Remote Asset Management
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Santa Monica is a vibrant Southern California beach city known for its bustling downtown area and iconic attractions. It attracts over 20 million vehicles annually, with nearly 12 million of those vehicles utilizing the city's parking meters. The city is committed to providing a seamless and efficient parking experience for residents and visitors alike. However, managing such a high volume of vehicles with limited personnel and financial resources posed significant challenges. The city sought to modernize its parking infrastructure to enhance operational efficiency and customer satisfaction. By leveraging cutting-edge technology, Santa Monica aimed to become a model for data-driven parking management.
The Challenge
Santa Monica faced significant challenges in managing its parking system due to the high volume of vehicles and limited resources. With over 20 million vehicles visiting annually and nearly 12 million parking at the city's meters, the existing infrastructure was under strain. The city had only three meter technicians to service nearly 6,000 meters, making even simple tasks like rate changes time-consuming and labor-intensive. The reliance on coin-only meters further complicated the situation, as any rate adjustments required manual reprogramming. The city needed a modern, efficient solution to address these challenges and improve parking management.
The Solution
To address the parking challenges, Santa Monica partnered with IPS Group, Inc. to implement a trial of advanced parking technologies. In April 2011, IPS installed 150 solar-powered single-space parking meters and 150 in-ground Vehicle Detection Sensors in high-traffic areas of downtown Santa Monica. These meters offered multiple payment options, including credit/debit cards, smart cards, and pay-by-cell, providing convenience to users. The data collected from these meters was integrated into the city's Data Management System, enabling real-time monitoring of occupancy, average length of stay, and turnover rates. The system also allowed for remote rate changes and demand-based pricing, reducing the burden on the city's limited meter technicians. Additionally, the smart meters featured anti-meter feeding and reset functions, which increased turnover and accountability, contributing to a 10% increase in parking meter revenues.
Operational Impact
  • The implementation of IPS meters resulted in a significant improvement in meter uptime, averaging 99.8%.
  • The Data Management System enabled proactive maintenance alerts, reducing the need for customer-initiated service requests.
  • Remote rate changes and demand-based pricing streamlined operations and reduced the workload on meter technicians.
  • The anti-meter feeding and reset functions enhanced turnover and accountability, leading to increased business for downtown merchants.
  • The modernization of the parking system positioned Santa Monica as a leader in data-driven parking management, setting a benchmark for other cities.
Quantitative Benefit
  • Parking meter revenue increased by 40% following the deployment of IPS meters.
  • The sensor reset option contributed an additional 10% to parking meter revenues.
  • Credit card usage for parking payments increased to 57%.

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