Deeper Business Insight with Alteryx at Delhaize America
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Alteryx
Tech Stack
- Data discovery
- Report generation
- Mapping
- Spatial analysis
- Database querying
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data Mining
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Services
- Data Science Services
About The Customer
Delhaize America is a major grocery retailer operating in the Eastern United States. The company has a network of over 1300 stores spanning from the Northeast to the Mid-Atlantic and South. Delhaize America uses Alteryx, a data analytics platform, to support its critical strategic priorities. These priorities include operations, supply chain management, new site location, real estate, and marketing. The company uses Alteryx for a variety of purposes, including data discovery, report generation, handling ad hoc requests, mapping, spatial analysis, and querying databases.
The Challenge
Delhaize America, a grocery retailer with over 1300 stores across the Eastern USA, was facing challenges in various strategic areas including operations, supply chain, new site location, real estate, and marketing. The company was struggling with data discovery, report generation, handling ad hoc requests, mapping, spatial analysis, and querying databases. The process of trade area report creation was long, complex, and expensive. The company was also dealing with issues of replicability and continuity, with the output varying from run to run and difficulties in maintaining continuity with new staff.
The Solution
Delhaize America implemented Alteryx to address its challenges. Alteryx is a data analytics platform that supports data discovery, report generation, ad hoc requests, mapping, spatial analysis, and querying databases. With Alteryx, Delhaize America was able to centralize its trade area report creation process, making it faster and cheaper. The platform also provided end-to-end control from analysis to output, removing dependencies outside the department. Alteryx's well-documented process and identical output run-to-run ensured replicability and continuity, making it easier for new staff to take over. The platform also allowed analysts to spend less time crunching data and more time thinking, leading to deeper insights and empowered associates.
Operational Impact
Quantitative Benefit
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