Delivering Highly Customized Content Recommendations at Reed Business Information
Product
- expert.ai technology
Tech Stack
- Semantic Engine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Functions
- Product Research & Development
Use Cases
- Search & Rescue
Services
- Data Science Services
About The Customer
Reed Business Information is a provider of industry-specific information and analytics. They specialize in various fields including scientific, technical, legal, medical, and more. Their customers value the quality of their content and use it as a basis for making important business decisions. The company has a vast portfolio of content that they wanted to make more accessible and relevant to their customers.
The Challenge
Reed Business Information, a specialized provider of industry-specific information and analytics, faced a challenge in ensuring that customers could easily access relevant information in a timely and accurate manner. With a vast amount of content across their portfolio, the company wanted to improve the way customers locate specific topics. The goal was to enhance the quality of their content and make it more accessible for customers who rely on it for important business decisions.
The Solution
To address the challenge, Reed Business Information adopted expert.ai technology. This technology leverages automatic language comprehension capabilities and customizable media taxonomies. By better tagging and organizing their entire content library, customers were able to locate content on specific topics with much improved accuracy. For instance, a customer may require news about topics such as fuel prices, economic indicators for specific countries, or environmental sustainability, all within the context of the automotive industry. Once they have defined their search criteria, Reed Business Information’s semantic engine filters relevant news articles across hundreds of information sources. To ensure the highest quality results, the company deploys special moderators to review the content for accuracy relative to customer criteria.
Operational Impact
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