Deporvillage Teams with Cloudinary to Reach Peak Performance
Customer Company Size
SME
Region
- Europe
Country
- Spain
Product
- Cloudinary
Tech Stack
- Amazon S3
- Google PageSpeed
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Deporvillage is Spain’s leading online sports retailer. The Barcelona-based company is now expanding its presence in France, Italy, and Portugal, and ultimately hopes to market its products globally. The website specializes in products for cycling, running, triathlon, swimming, gym, and outdoor sports, and currently offers more than 60,000 products from about 560 premium brands. Deporvillage has more than 800,000 customers and its website sees more than 30 million visits per month. The company routinely receives 1 million unique page views and more than 2,000 orders per day — and exponentially more during promotional periods, such as Black Friday or special sales.
The Challenge
Deporvillage, Spain’s top online sports retailer, was facing challenges in managing its website which features multiple images of the more than 8,000 seasonal products it offered. The company’s engineering team bore the cost of using Amazon S3 to store and serve a growing number of product images. They needed to ensure all images were responsive and optimized for size and speed, since mobile devices accounted for about 70% of its web traffic, and about 55% of all conversion was mobile. The company managed its website in six different languages and were needed to constantly add or remove images for high-turnover to items, or to address seasonal promotions.
The Solution
Deporvillage turned to Cloudinary to help improve the media workflow and address the complexity and time it took to create multiple image variants manually. Cloudinary enabled Deporvillage to automate the entire image processing and management workflow and ensure images are delivered in the optimal size and format with simple changes to the image URL. All images are stored in the cloud, enabling easy access and the ability to manipulate them on-the-fly. With Cloudinary, the Deporvillage engineering team can store one image, and use the URL-based API to ensure that the optimal versions are served to each visitor’s context and load time is kept to a minimum. Cloudinary enables Deporvillage to automate the file size versus visual quality trade-off decision by using its automatic format and quality functionality to select the most optimal image format and quality based on the image content and viewing context.
Operational Impact
Quantitative Benefit
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