Customer Company Size
Large Corporate
Region
- America
Country
- Argentina
Product
- Datadog Security Monitoring
Tech Stack
- Datadog
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Fraud Detection
Services
- Cybersecurity Services
About The Customer
Founded in 2009, PedidosYa is a member of the Delivery Hero group and the market leader for online food ordering in Latin America. With an innovative web and mobile app, PedidosYa gives users access to 12,000 restaurants across six countries in the region. The company faced a challenge when it introduced free food vouchers for new users. Users were creating several accounts from different IP addresses to receive multiple vouchers, which was difficult to pinpoint and prevent at scale.
The Challenge
PedidosYa, a member of the Delivery Hero group, faced a challenge when the company introduced free food vouchers for new users. Users were creating several accounts from different IP addresses to receive multiple vouchers, but this behavior was difficult to pinpoint and prevent at scale. The team’s threat detection workflow at the time involved manually creating firewall detection rules for every domain they operate, which was grueling, time-consuming, and required lots of maintenance. As fraudulent activity increased, it became impossible to create individual rules for every IP address that needed to be blocked. This process led to a month-long delay in detection, which gave the malicious actors enough time to achieve their goal.
The Solution
PedidosYa selected Datadog because it offers customizable, out-of-the-box threat detection rules that facilitate comprehensive security analysis of malicious patterns across the entire tech stack. These flexible detection rules identify a wide range of attacker techniques in real time and are mapped to the MITRE ATT&CK framework. Datadog’s extensive tagging system allows users to group security signals in logical ways, such as by service, region, or IP address. This ability to group and visualize security data streamlines the threat detection process for complex systems, such as the one at PedidosYa. Datadog Security Monitoring also comes equipped with expert-built, out-of-the-box dashboards that provide overviews of all security-related data.
Operational Impact
Quantitative Benefit
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