CallTrackingMetrics > Case Studies > Digital Reach: Enhancing Marketing and Sales with CallTrackingMetrics

Digital Reach: Enhancing Marketing and Sales with CallTrackingMetrics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

About The Customer

Digital Reach is a full-service inbound marketing firm that was established in 2011. The company specializes in SEM, SEO, Conversion Rate Optimization, and Web Development for B2B companies interested in increasing revenue, not just leads. The company focuses on tracking B2B leads all the way down the funnel to closed-won business. Digital Reach is led by President Ben Childs and has a diverse client base, including small businesses and larger companies across various sectors.

The Challenge

Digital Reach, a PPC management firm, recognized the importance of call tracking for its business from its inception in 2011. The company understood that a robust call tracking service could address significant challenges for both the agency and its clients. For the agency, call tracking could help track which campaigns and keywords were leading to calls, enabling further optimization of the account. For the clients, many of whom were small businesses reliant on phone calls, it provided reassurance that they were collecting valuable data. The challenge was to find a call tracking solution that could deliver these benefits and justify the investment in it. The company even started turning down clients who did not want to use call tracking, emphasizing the importance they placed on this tool.

The Solution

Digital Reach adopted CallTrackingMetrics (CTM) to address these challenges. CTM helped the company increase the ROI of clients' marketing channels in a tangible way, thereby helping the client make money and justifying Digital Reach's services. The company used CTM for various tasks, from implementing complex solutions for companies with 200 numbers to listening to a small client's calls to ensure they sounded good. As Digital Reach expanded its services across different channels and began working with larger companies, CTM allowed the company to focus on the marketing channels that worked and continually justify its services by showing month-over-month improvement. The company even recommended CTM to other agencies and advertisers that were not tracking phone calls.

Operational Impact

The adoption of CallTrackingMetrics has opened a lot of doors for Digital Reach and its clients. It has enabled the company to focus on the marketing channels that work best and continually justify its services. The tool has also provided the company with the flexibility to cater to the needs of different clients, from small businesses to larger companies. Moreover, it has allowed Digital Reach to provide valuable feedback in the form of sales coaching to clients that could use it. The company's commitment to call tracking has been so strong that it has even started turning down clients who do not want to use this tool.

Quantitative Benefit

Digital Reach was able to demonstrate to its first client, a small scrapbooking store, that spending $400/month on AdWords was a good investment due to the volume of phone calls it generated.
The company has successfully implemented CTM for a company with 200 numbers.
Digital Reach has shown month-over-month improvement in its services, justifying its investment in CTM.