Digital Reach: Enhancing Marketing and Sales with CallTrackingMetrics
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
About The Customer
Digital Reach is a full-service inbound marketing firm that was established in 2011. The company specializes in SEM, SEO, Conversion Rate Optimization, and Web Development for B2B companies interested in increasing revenue, not just leads. The company focuses on tracking B2B leads all the way down the funnel to closed-won business. Digital Reach is led by President Ben Childs and has a diverse client base, including small businesses and larger companies across various sectors.
The Challenge
Digital Reach, a PPC management firm, recognized the importance of call tracking for its business from its inception in 2011. The company understood that a robust call tracking service could address significant challenges for both the agency and its clients. For the agency, call tracking could help track which campaigns and keywords were leading to calls, enabling further optimization of the account. For the clients, many of whom were small businesses reliant on phone calls, it provided reassurance that they were collecting valuable data. The challenge was to find a call tracking solution that could deliver these benefits and justify the investment in it. The company even started turning down clients who did not want to use call tracking, emphasizing the importance they placed on this tool.
The Solution
Digital Reach adopted CallTrackingMetrics (CTM) to address these challenges. CTM helped the company increase the ROI of clients' marketing channels in a tangible way, thereby helping the client make money and justifying Digital Reach's services. The company used CTM for various tasks, from implementing complex solutions for companies with 200 numbers to listening to a small client's calls to ensure they sounded good. As Digital Reach expanded its services across different channels and began working with larger companies, CTM allowed the company to focus on the marketing channels that worked and continually justify its services by showing month-over-month improvement. The company even recommended CTM to other agencies and advertisers that were not tracking phone calls.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
