Digital Transformation of Value Retail through IoT
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
About The Customer
Value Retail is a unique company that specializes exclusively in the creation and operation of luxury outlet shopping destinations. The company operates in key European markets and China, offering a pioneering new retail experience. It aims to redefine outlet shopping for the world’s leading brands and for the discerning global shopper. Value Retail sought to transform the way it interacts with customers via digital platforms, making its online presence a vital and representative part of the luxury shopping experience it offers.
The Challenge
Value Retail, a company specializing in the creation and operation of luxury outlet shopping destinations across Europe and China, was facing a challenge in transforming its interaction with customers via digital platforms. The company wanted to redefine its global digital presence to make it more representative of the luxury shopping experience it offers. The goal was to create a digital platform that would work for the retail destinations and become a vital part of the shopping experience. The challenge was to design a customer-focused digital experience that would support Value Retail's commercial and brand objectives.
The Solution
To address this challenge, Value Retail partnered with iris, a digital marketing agency. Iris set out to completely rethink and re-engineer Value Retail's global digital presence. They created a beautifully designed, customer-focused digital experience that supports Value Retail's commercial and brand objectives. The solution involved deploying content for nine European online destinations with flexible templates on an Umbraco CMS platform. This made it easy for local markets to update and maintain content, thereby ensuring the digital platform remained relevant and up-to-date. The digital marketing strategy was designed to increase site visits, mobile usage, and time spent on the site.
Operational Impact
Quantitative Benefit
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