Digitaleo: Enhancing Client Communication with RCS Business Messaging
Technology Category
- Networks & Connectivity - 5G
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
About The Customer
Digitaleo is a local marketing collaborative solution provider for brands, franchises, and networks. The company enables the activation of local point-of-sale communication through its all-in-one marketing platform, which is easy to use and accessible online. Digitaleo has a diverse client base that includes businesses in the auto industry, real estate, retail, and finance industries. The company is always on the lookout for new trends and channels that can be used to improve their clients’ communication and, ultimately, results.
The Challenge
Digitaleo, a local marketing collaborative solution provider, was faced with the challenge of making their clients' communication campaigns more engaging. The company, which offers an all-in-one marketing platform, was constantly on the lookout for new trends and channels to improve their clients' communication and results. Their clients, which include businesses in the auto industry, real estate, retail, and finance industries, began demanding the addition of rich media to their campaigns to create meaningful conversations with their customers. Digitaleo recognized the potential of Rich Communication Services (RCS) early on, as it offered a rich feature set and capabilities that could greatly improve two-way communication. However, they needed to find the right partner with the necessary experience and relationship with Google to support and consult them regarding RCS implementation and usage.
The Solution
Digitaleo partnered with Infobip to provide RCS to their clients. Aware of the rising customer expectations for meaningful interactions with brands, Digitaleo saw the importance of using advanced communication channels like RCS to communicate with customers and display products and services in the most appealing way possible. After consulting with Infobip, Digitaleo experimented with RCS and tested its capabilities before creating actual campaigns intended to leverage the channel and provide the most value for their client. They suggested RCS Business Messaging to one of their clients, an auto retail company called Bodemer Auto, who saw the benefit of being able to send a carousel of vehicle images to their customers and then follow up with interested customers. After initial support from Infobip, the team at Digitaleo took complete control of the solution and quickly started creating campaign scenarios.
Operational Impact
Quantitative Benefit
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