Technology Category
- Functional Applications - Dock Management Systems (DMS)
- Functional Applications - Inventory Management Systems
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Port Automation
Services
- System Integration
About The Customer
Dock & Bay is a beach towel company co-founded by Ben Muller. The company's mission is to create the world's greatest quick-dry beach towel entirely from sustainably sourced materials. Their founding idea was to merge the concept of a compact, quick-dry travel towel with a big, bright, colorful beach towel. They sell their products via Amazon and their own website, and they distribute their products through five warehouses run by third-party logistics partners in the UK, Canada, the US, Europe, and Australia. They also work with Amazon fulfillment in each of these regions.
The Challenge
Dock & Bay, a beach towel company, was struggling with inventory management. The company had a simple yet significant problem: they didn't know where their towels were. They were using spreadsheets as a temporary fix, but this method was proving to be inefficient and unreliable. Their main pain points were a lack of inventory visibility and an inability to do stock forecasting. The company needed a solution that would provide them with accurate, real-time inventory data and allow them to forecast stock levels effectively. They also needed a system that could handle the complexity of their operations, which included sales through Amazon and their own website, as well as distribution through five warehouses run by third-party logistics (3PL) partners in different regions.
The Solution
Dock & Bay found the solution they were looking for in Cin7, a cloud-based inventory management software, with the help of SMB Consultants. Cin7 offered advanced integration with Amazon, which was a key factor in Dock & Bay's decision. The software acts as the source of truth for inventory information across all the apps and platforms that Dock & Bay uses. Sales made on Amazon and Shopify stores all pull from availability data in Cin7, and the software also manages the routing of products in and out of their 3PL warehouses. This has given Dock & Bay fantastic inventory visibility and confidence in their data. They no longer have to manually update spreadsheets, and reporting is reliable, providing decision-makers with up-to-the-minute sales and operations information.
Operational Impact
Quantitative Benefit
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