IBM > Case Studies > Driving growth supported by data-driven insight

Driving growth supported by data-driven insight

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Croatia
Product
  • IBM Cognos Business Intelligence
  • IBM Cognos TM1
  • IBM InfoSphere DataStage
  • IBM Cognos Controller
Tech Stack
  • Data Integration
  • Business Intelligence
  • Data Analytics
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
About The Customer
Orbico Group, established in Croatia in 1987, is one of the leading distributors in Europe. Its three main divisions are beauty, fast-moving consumer goods and tourism, with partners including Mattel and Burberry. Orbico employs 3,100 people across 17 countries. The company is expanding rapidly, resulting in increased volumes of data relating to finance, sales, receivables and inventory across different countries. The main challenge they face is finding a way to provide the best service to their suppliers, customers, and financial institutions. To figure out how to be the best partner to everyone, they need to gain as much insight from their data as possible.
The Challenge
Orbico Group, a leading distributor in Europe, was facing challenges due to its rapid expansion across the continent. The company was struggling to manage the increasing volumes of data related to finance, sales, receivables, and inventory across different countries. The main challenge was to provide the best service to their suppliers, customers, and financial institutions by gaining as much insight from their data as possible. The rapid growth led to a situation where they were operating more than 20 companies in 15 different markets across Europe, making data management a struggle. To bring greater consistency and accuracy to group-wide reporting, Orbico realized that it needed to adopt a more robust approach.
The Solution
Orbico invited IBM to find a solution to help the expanding company effectively access and analyze wide-ranging data and produce insightful reports. As a first step, Orbico worked with IBM to deploy IBM InfoSphere DataStage, which integrates data across multiple systems, making it easy for teams at every level of the enterprise to access consistent, up-to-date information. The solution enables finance, sales, receivables and inventory data from individual companies to be standardized and stored in a single database in a unified way, where it can be accessed and analyzed by a larger number of end users. Orbico deployed IBM Cognos Business Intelligence to enhance its analytics capabilities, and IBM Cognos TM1 to transform its planning and forecasting cycle. The group also takes advantage of IBM Cognos Controller to support the end-to-end financial consolidation process.
Operational Impact
  • With IBM Analytics solutions, Orbico has successfully transformed its deluge of data into actionable insight—helping the group optimize operations to deliver the best quality service to partners and customers.
  • With a robust planning and financial reporting platform in place, Orbico can more easily accommodate the demands of an increasingly complex and constantly evolving business.
  • Today, executives can base decisions on hard facts, rather than instinct, unlocking new efficiencies and driving growth.
Quantitative Benefit
  • By consolidating data, Orbico has obtained a better rating from financial institutions, and has been able to take advantage of a lower cost of credit.

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