DS PLM SUCCESS STORY - KT&G: Responding to market needs faster with ENOVIA
Customer Company Size
Large Corporate
Region
- Asia
Product
- ENOVIA
Tech Stack
- Data Management
- Collaboration Solution
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
- Quality Assurance
Services
- System Integration
About The Customer
KT&G, originally 'Korea Tobacco & Ginseng Corporation', is the leading tobacco manufacturer in South Korea. Privatized in 2002, KT&G has since expanded its businesses, helping it to diversify and grow into a globally competitive company. KT&G has heavily invested in R&D and marketing to increase domestic market share and establish a steady influx of revenue from foreign markets. Despite facing stiff competition from foreign cigarette manufacturers producing locally in Korea, KT&G has dominated the domestic market with over 70% market share thanks to frequent release of new and innovative brands. KT&G also exports its products to CIS, the Middle East, Central Asia, China, Russia and Southeast Asia spearheading its campaign with its flagship cigarette brand, 'Esse'.
The Challenge
KT&G, a leading tobacco manufacturer in South Korea, was facing challenges in managing and sharing product data across its different offices. The company's brand planning team is based in Seoul, the R&D team and production factory are in Daejeon, and the packaging facility is in Chonan. The development of new products involved many steps, each requiring coordination between these different locations and management of massive amounts of information and product data. Without an effective data management system, managing and sharing the right data was a serious challenge. The company needed to implement improvements to its development process in order to effectively manage product information and its flow from one location to another.
The Solution
KT&G adopted ENOVIA from Dassault Systèmes to archive, manage and share important business and technical information as well as to enhance the efficiency of its internal communications. With ENOVIA, KT&G can effectively manage all data from product concept to design blueprint, enabling every employee whether in the main office or at another location to fully access and use this data and seamlessly communicate with one another. Managing all product information with ENOVIA has enabled KT&G to reduce time-to-market of new as well as renewed products. ENOVIA also resolved the issue of confidentiality. Its previous communication system did not guarantee a secure transfer of information from one employee to another, but with ENOVIA, the company now securely shares critical business information and data more easily and freely.
Operational Impact
Quantitative Benefit
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