DSW Makes Every Foot Count with Optimized Fixed Store Capacities
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Blue Yonder retail solution
Tech Stack
- Excel
- Access databases
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Productivity Improvements
- Cost Savings
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
About The Customer
DSW is a leading U.S.-based footwear specialty retailer. The company evolved from a close-out retailer into a large footwear specialty retailer in the mid-2000s. DSW's stores average over 20,000 square feet and feature approximately 24,000 pairs of shoes and accessories. The company's business model involves limited backrooms to keep excess merchandise, necessitating exacting assortment management for each market. DSW sought to improve its supply chain processes and technology tools to better manage its inventory and increase sales and margins.
The Challenge
DSW, a leading U.S.-based footwear specialty retailer, faced a strategic challenge due to the fixed capacity of its branded locations. The stores, which average over 20,000 square feet and feature approximately 24,000 pairs of shoes and accessories, had limited backrooms to keep excess merchandise. This necessitated exacting assortment management for each market. The existing supply chain processes and technology tools only focused on the highest levels of the business and overall metrics. The planning was done in dollars at the department level, which was not sufficient for the company's needs. DSW saw an opportunity to drop down to a deeper level planning solutions and realize significant benefits.
The Solution
To support both financial and merchandise planning, DSW implemented a state-of-the-art Blue Yonder retail solution. This solution was capable of aligning planning, assortment allocation, and pricing, enabling DSW to project the right inventory levels, keep stores optimally stocked, and purchase the right products, including the right mix of shoe sizes. The company transitioned from having a mosaic of Excel worksheets, Access databases, and numerous other independent pieces of technology to relying on a unified set of solutions that were customized to their unique business needs.
Operational Impact
Quantitative Benefit
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