Edge computing helps jewelry retail chain set “gold standard” in customer service
Customer Company Size
Large Corporate
Region
- Asia
Country
- India
Product
- EcoStruxure IT Expert
- NetShelter CX rack
- APC Smart-UPS
- EcoStruxure Asset Advisor
- APC Netbotz
Tech Stack
- Edge Computing
- Remote Monitoring
- Cloud-based Management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Edge Analytics
- Processors & Edge Intelligence - Embedded & Edge Computers
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Edge Computing & Edge Intelligence
- Retail Store Automation
Services
- System Integration
- Cloud Planning, Design & Implementation Services
About The Customer
Tanishq is the jewelry division of Titan Company Limited, a division of the $100 billion Tata Group. It is a leading Indian jewelry retail chain known for its innovation in the jewelry industry by offering an entirely new standard of business ethics and product reliability. Tanishq was the first retailer to leverage Karatmeter technology (a device using x-rays to determine gold purity characteristics) for customers who wished to obtain an accurate reading of the purity of their gold. The company has established a competitive advantage in the marketplace by introducing new ways to deploy cutting-edge technology across its 200+ retail locations.
The Challenge
Tanishq, a leading Indian jewelry retail chain, was looking to modernize its store infrastructure to better accommodate a growing surge in high-end customer traffic. They needed a new edge computing solution that could be managed remotely without disturbing staff workflow or the customer shopping experience. The store’s supporting IT infrastructure had to be reliable and running at all times, providing staff members with the product information they need at their fingertips, and without delay when a customer is ready to purchase. The company also wanted to incorporate more efficient IT and physical infrastructure equipment across their hundreds of retail stores. Their digital transformation and renovation efforts focused on improving the in-store customer experience while increasing operational savings.
The Solution
Schneider Electric and their Elite Partner Future Businesstech proposed an innovative solution custom designed to support Tanishq’s retail customer experience and improve operational efficiencies. The solution consisted of the following key components: Micro data center, NetShelter CX rack, APC Smart-UPS, EcoStruxure IT Expert, EcoStruxure Asset Advisor, and APC Netbotz physical security. The edge computing solution elements provide Tanishq with several operational and customer experience benefits. The energy consumption at each store was reduced up to 20%, which boosted sustainability efforts. Support technicians now have a dashboard that regularly tracks how much power is being consumed by each micro data center in each store.
Operational Impact
Quantitative Benefit
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