Nintex > Case Studies > Electronics Giant Enhances Sales and Marketing with Nintex Workflow

Electronics Giant Enhances Sales and Marketing with Nintex Workflow

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Technology Category
  • Analytics & Modeling - Virtual & Augmented Reality Software
  • Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries
  • Electronics
  • Retail
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Virtual Reality
Services
  • Training
About The Customer
The customer is a leading consumer electronics company based in Taiwan. With over 20 years in business, the company has been at the forefront of consumer electronics, introducing advances such as the early smartphones, dual-camera innovations, and more recently, a popular virtual reality (VR) system. The VR system is used for a variety of applications, from consumer gaming to enterprise training. The company is known for its agility and continuous technological innovation, which has been key to its market success. The company's processes, from research and development to sales and marketing activities, are designed to be as nimble as possible.
The Challenge
A leading consumer electronics company in Taiwan, with over 20 years in business, was seeking a dynamic and efficient workflow solution to manage diverse processes ranging from consumer sales to ISO documentation and employee onboarding. The company, known for its innovative products such as early smartphones, dual-camera technologies, and virtual reality (VR) systems, needed a workflow solution that could match its agility and innovation. The company was already using SharePoint for document management but found the workflow solution provided by SharePoint Designer to be slow and not user-friendly for non-technical employees. This resulted in a reliance on technical staff to create business workflows, which slowed down business managers who wanted to respond to new business needs rather than learning complex software tools.
The Solution
The company adopted Nintex for SharePoint and Office 365 as the basis for approval, booking, and change processes. Nintex provided a faster, more productive workflow solution that was user-friendly for non-technical employees. The company used Nintex to create up to 70 workflows, including document approvals and updates, for the company’s enterprise Document Center. This center handles approvals, changes, and other workflows for documents related to research & development, ISO, compliance, and more. The use of Nintex saved the company two months of development time over the schedule originally envisioned for the document center’s development. The company also used Nintex workflows to expedite and ensure the accuracy of its marketing and sales activities, including the process by which third-party vendors bid for its contracts, and in employee onboarding and engagement.
Operational Impact
  • The adoption of Nintex for SharePoint and Office 365 has significantly improved the company's operational efficiency. The solution has enabled non-technical employees to create workflows, reducing the reliance on technical staff and allowing business managers to respond more quickly to new business needs. The company has successfully used Nintex to create up to 70 workflows for its enterprise Document Center, addressing version-control problems and speeding up approvals. The success of Nintex for workflow automation has encouraged the company to use it in other areas, such as vendor bidding processes, employee onboarding, and engagement. The company also uses Nintex workflows to expedite and ensure the accuracy of its marketing and sales activities, particularly for its VR offering. This has helped to maximize the sales potential of its VR product.
Quantitative Benefit
  • Speeds workflow development by 25%
  • Enables workflow creation by non-technical employees
  • Helps to preserve and maximize cloud investment

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