Empowering Trauma Victims Through IoT: A Case Study of Careline Print Media
Technology Category
- Infrastructure as a Service (IaaS) - Backup & Recovery
Applicable Industries
- Education
- Life Sciences
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Additive Manufacturing
- Intelligent Packaging
- Virtual Training
Services
- Training
About The Customer
The customers of Careline Print Media are primarily the residents of the Careline Halfway House, which includes recovering addicts and trauma victims. These individuals come to the center after completing a detox program or needing a safe place to recover from trauma. The center provides these residents with training on CorelDRAW Graphics Suite, enabling them to develop skills in graphic design and printing. Several residents who have undergone this training have launched successful new careers in these fields. In addition to serving its residents, Careline Print Media also provides services to external customers who require various printed materials.
The Challenge
Careline Crisis and Trauma Centre, a South African charity, is dedicated to supporting the community in its darkest hour. The organization runs a life skills training program, Careline Print Media, which aims to provide new career opportunities to residents by teaching them how to produce a wide range of marketing material using CorelDRAW Graphics Suite. The challenge was to offer recovering addicts and trauma victims a new lease on life. The Careline Halfway House, based in Durban, serves as a refuge for substance abusers who have completed a three-week detox program and individuals who need a safe haven to recover from trauma. The organization needed a way to provide these individuals with skills that could help them launch successful new careers in graphic design and printing.
The Solution
Careline Print Media addressed this challenge by offering training on CorelDRAW Graphics Suite. This software is not only versatile but also user-friendly, making it an ideal tool for individuals with basic design training. The center produces all the charity's stationery and marketing material, in addition to providing a service to external customers requiring business cards, posters, trophies, vehicle and outdoor signage, banners, or branded corporate gifts. This initiative not only serves as an important revenue stream to fund the full-time staff employed at Careline Print Media but also assists the charity in continuing to provide crucial trauma response and support services. The print center also offers graphic design training, which has proved to be a vital part of the recovery process for the residents.
Operational Impact
Quantitative Benefit
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