RingCentral > Case Studies > Enhancing Lead Generation with IoT: A Case Study of Precise Leads and RingCentral APIs

Enhancing Lead Generation with IoT: A Case Study of Precise Leads and RingCentral APIs

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance
Telecommunications

Applicable Functions

Quality Assurance

Use Cases

Usage-Based Insurance
Virtual Training

Services

System Integration
Training

About The Customer

Founded in 2004 and headquartered in New York, NY, Precise Leads is an internet lead generation platform that specializes in delivering real-time insurance leads to individual agents, regional agencies, and publicly held corporations. The company, with a size of 61 employees, relies heavily on the quality of data it can gather from consumers on the internet who are looking for new insurance, and the speed with which it can deliver those leads to its clients. The company's success is largely dependent on the efficiency and effectiveness of its data gathering and delivery systems.

The Challenge

Precise Leads, an internet lead generation platform specializing in insurance leads, was facing a significant challenge in gathering quality data from consumers and delivering these leads promptly to insurance agencies or individual agents. The company's business phone service was outdated, being provided by a managed service provider that was seven versions behind on major releases of the Broadsoft suite of telephony software. This resulted in a lack of visibility into the company's calls, which was a crucial aspect of their business. The company had limited reporting and call recording for outbound calls, but inbound calls were a mystery, making it difficult to handle customer complaints or use these calls for training purposes.

The Solution

The company adopted RingCentral Office® in mid-2016, a true cloud service that delivers enhancements on an ongoing basis. The RingCentral platform APIs allowed Precise Leads to pull in call log data and filter it down to exactly what sales and service managers needed to see. This data was displayed in the custom management system Precise Leads uses to run its business. The custom reporting system took just three to four weeks to develop and move into production. Precise Leads also automatically downloaded call recordings and archived them for compliance and training purposes. The integration had been in production for eight months as of May 2017, and the company was starting to focus on augmenting the reports’ basic tabular display of data with something more graphical and dynamic.

Operational Impact

The adoption of RingCentral Office® and its APIs has significantly improved Precise Leads' operations. The company now has more visibility into its calls, which was previously lacking. The system allows for detailed call reporting, enabling the company to filter out unnecessary information and display only what is needed. This has greatly enhanced the company's ability to handle customer complaints, as managers can now look up calls in timestamped records and pull the recording for review. The recordings are also used for training purposes, allowing the company to highlight excellent customer service and provide clear examples of how to conduct oneself on the phone. The system has also given the company more control over its IT systems, which is crucial for a business as intricate as Precise Leads.

Quantitative Benefit

The custom reporting system took just three to four weeks to develop and move into production.
The integration had been in production for eight months as of May 2017.