Enhancing User Engagement and Security in Real Estate with IoT: A Case Study of 99.co and Vonage
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- Buildings
- Telecommunications
Use Cases
- Voice Biometrics
Services
- System Integration
About The Customer
99.co is Singapore's fastest-growing property portal, providing renters, buyers, and property agents with a powerful map-based property search engine for a fast and transparent search experience. Despite Singapore's population of just 5.4 million, it is one of the top 10 real estate cities in the world. 99.co aims to alleviate the pain of finding a suitable property by offering a secure and reliable platform for property transactions. The platform needed to ensure the legitimacy of its users to prevent scams and provide high-quality leads to property agents.
The Challenge
Singapore-based property portal 99.co faced a significant challenge in preventing scams and fraud that are common on classified sites. With Singapore being one of the top 10 real estate cities in the world, the platform needed to ensure a secure and reliable user experience for renters, buyers, and property agents. The challenge was to implement a reliable user authentication process to verify and match each broker’s identity against an official broker database. Similarly, the phone numbers of new property-seeking registrants needed to be verified to ensure that agents received high-quality, legitimate leads. Additionally, 99.co required a cloud communications partner to enable brokers and potential renters to reliably connect via SMS.
The Solution
99.co partnered with Vonage and leveraged its SMS API and Verify API to address these challenges. The Verify API was used to implement a user authentication process. When a user registers on the 99.co mobile app or website, they enter a unique PIN code. If the new registrant is a broker, the API instantly matches the phone number to an official broker database, verifying the user and granting access to the 99.co services. If the new registrant is a potential buyer or renter, they enter the unique PIN code they receive via SMS to gain access to 99.co property listings. The Vonage SMS API enabled 99.co to provide instant and reliable connectivity between property agents and potential customers via SMS. This solution not only enhanced the security of the platform but also improved user engagement.
Operational Impact
Quantitative Benefit
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