DataRobot > Case Studies > Euskaltel Attracts, Keeps Customers with AI-Powered Offers

Euskaltel Attracts, Keeps Customers with AI-Powered Offers

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Spain
Product
  • DataRobot AI Cloud
  • MLOps
  • AutoML
Tech Stack
  • Artificial Intelligence
  • Machine Learning
  • Data Science
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Machine Learning
  • Analytics & Modeling - Predictive Analytics
Applicable Industries
  • Telecommunications
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Predictive Maintenance
Services
  • Data Science Services
About The Customer
The Euskaltel Group is one of Spain’s primary telecommunications companies for individuals, institutions, and companies. Its brands, Euskaltel in the Basque Country, R in Galicia, and Telecable in Asturias, have been operating on the market for over 25 years and are leaders in fiber optic and convergent telecommunications services in their respective regions. Recently the Group launched its expansion strategy through the Virgin telco brand to reach the entire Spanish market and offer high-speed broadband, mobile telecommunications with ample data allowances, and a solid TV offering to 20 million homes.
The Challenge
Euskaltel Group, a leading telecommunications company in Spain, was planning a nationwide expansion. The company needed a scalable way to use AI and machine learning to attract and retain customers, reduce the incidence of default, and identify cross-selling opportunities. Their business intelligence team had experimented with AI on a limited basis but still spent considerable time writing code. The challenge was to find a more efficient and effective way to use AI and machine learning in their workflow.
The Solution
Euskaltel chose to deploy DataRobot AI Cloud to automate and expedite customer insights. The platform is used daily by Euskaltel’s data scientists to help identify optimal ways to retain current customers, secure new ones, reduce the incidence of payment defaults, and identify cross-selling opportunities. Using DataRobot’s Optimizer, they weigh potential discounts to determine the optimal pricing for a customer and the next-best action to retain that customer. DataRobot’s Decision Intelligence Flows capability lets the team move beyond predictions to build rules based on complex business logic – to automate and accelerate decision-making.
Operational Impact
  • With DataRobot AI Cloud, Euskaltel increased its marketing initiatives without adding staff.
  • Euskaltel derived value from the solution within a quarter, helping it quickly gain traction and a competitive edge for the nationwide expansion.
  • The platform gives Euskaltel confidence in the accuracy of the results it generates.
  • With built-in guardrails, the platform is designed to produce responsible and ethical AI.
Quantitative Benefit
  • Grew revenue for certain services.
  • Reduced churn rate.
  • Increased marketing initiatives without increasing the size of the marketing team.

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