Celigo > Case Studies > Extreme Reach: Revolutionizing Automation with AdBridge and Celigo

Extreme Reach: Revolutionizing Automation with AdBridge and Celigo

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Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
Services
  • System Integration
About The Customer
Extreme Reach is a company that revolutionized the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, agencies, production companies, media destinations, performers and rights owners. With over 200,000 registered users and nearly four million creative assets in its care, Extreme Reach connects the creative flow between the buy and sell sides of the advertising ecosystem.
The Challenge
In 2014, Extreme Reach, a marketing and advertising company, tripled in size due to an acquisition of a larger company. Over the next couple of years, they outgrew their previous ERP provider. They experienced a lot of cash application problems, issues with collections, and a huge transaction volume that wasn’t as visible as it needed to be. This led to the decision to switch ERPs. After moving forward with an ERP migration, the team was facing a challenge of manually processing checks. They were processing checks the old fashion way, just printing checks, putting them in front of their CFO and having someone sign every single check. This was a time consuming and manual process. With having a high volume of invoices and payments, manual processes had to be replaced with automated strategies.
The Solution
Extreme Reach now uses integrator.io and AdBridge as a client billing system. Customers can place their orders and Extreme Reach delivers media content. Extreme Reach’s ad agencies will upload their content, place their order, and the bill will then get generated. The process continues with using NetSuite’s saved search feature. Matthew built custom integrations using Celigo integrator.io to extract data from the saved searches and securely transfers it to an FTP site. The new process not only serves the customers and agencies well, but it also automates the process internally for the team. When deciding on which integration platform to use, Matthew chose Celigo for the reason of being able to work seamlessly with AdBridge. Extreme Reach is also “very time sensitive around cash application” Becker shares. Celigo’s Lockbox has also helped reduce penalties for late payments.
Operational Impact
  • The implementation of integrator.io and AdBridge as a client billing system has greatly improved the operational efficiency of Extreme Reach. The automated process not only serves the customers and agencies well, but it also streamlines the process internally for the team. The use of Celigo’s Lockbox has also helped reduce penalties for late payments, further improving the company's financial health. The IT team, led by Matthew Becker, is very satisfied with the custom integrations they were able to build using the Celigo integrator.io platform. The centralized dashboard for all of their integrations has been a great help in managing the system.
Quantitative Benefit
  • Reduced penalties for late payments due to Celigo’s Lockbox
  • Saved time and resources by automating the process of check processing
  • Increased visibility of transaction volume

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