Fast Insights to Drive Innovation and Growth
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- AnswerRocket
Tech Stack
- Natural Language Querying
- Data Visualization
- AI Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Innovation Output
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
American Licorice Company is an industry leader in manufacturing and marketing candy products. The company has a rich history of over 100 years in business and generates more than $100 million in revenue. They have a data and insights team that was previously working manually to harmonize and integrate various data sources. The company operates in a fast-paced market and needed a more efficient process to deliver timely insights to their sales and marketing teams.
The Challenge
American Licorice Company, a leader in manufacturing and marketing candy products, faced a challenge in harmonizing and integrating their various data sources. The data and insights team had been manually working for years, which was inefficient and time-consuming. The fast-paced market demanded a more efficient process to deliver timely insights to the sales and marketing teams. The company needed to answer critical questions such as how to gain additional distribution of their products, capitalize on trends quickly, and bring innovation to the market fast.
The Solution
The company implemented AnswerRocket, a solution that consolidates data sources and generates critical insights that enable better decision-making. This solution delivers insights in minutes, rather than days or weeks, significantly improving the efficiency of the data and insights team. AnswerRocket features natural language querying and intuitive visualizations, which have helped the business teams identify opportunities for additional product distribution and drive innovation. The solution is powered by AI that works across teams, promoting a culture of data-driven decision-making within the American Licorice Company.
Operational Impact
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