Font Flexibility Made Easy: Agence Surf's Transition to Cloud-Based Font Management
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- Packaging
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Inventory Management
Services
- Hardware Design & Engineering Services
About The Customer
Agence Surf is a creative marketing communications agency located just west of Paris, France. With over 25 years of experience, the agency has a proven track record of executing successful projects for global brands like Samsung, Mazda, Roche, and Luxottica. The team at Agence Surf excels in branding, packaging, and digital marketing. One of their secrets to creative genius has been reliable font management, which is crucial for their design projects. However, the shift to remote work during the COVID-19 pandemic posed a significant challenge to their established workflow.
The Challenge
Agence Surf, a creative marketing communications agency based in Paris, France, faced a significant challenge when the COVID-19 pandemic forced a shift to remote work. The agency, known for its expertise in branding, packaging, and digital marketing, relied heavily on Extensis’s font manager Universal Type Server (UTS) for their creative projects. However, the work-from-home requirements disrupted their workflow as managing updates to UTS on their server hardware became a productivity hurdle. The team needed continuous access to their fonts in UTS, which meant they had to stay connected to their VPN all the time. This led to a slower workflow, especially when working in memory-intensive design apps through their VPN. The agency recognized this situation as unsustainable and sought a solution that could provide flexible font management, eliminate font-related errors, and remove chaos from their creative process.
The Solution
The solution to Agence Surf's challenge came in the form of Connect Fonts, a cloud-based font manager suitable for teams of all sizes. By transitioning to Connect Fonts, the designers at Agence Surf were able to resume their rapid workflow with the same font accuracy they were accustomed to. Unlike the previous system, Connect Fonts did not rely on expensive server hardware, and manual updates became obsolete. The cloud-based font manager offered quick and easy font management, distribution, and auto-activation. This meant that everyone at Agence Surf could complete their best work wherever and whenever they wanted, without the need to stay connected to a VPN. The transition to Connect Fonts allowed Agence Surf to adapt quickly to the challenges of remote work, enabling them to focus on the big picture and avoid creative chaos.
Operational Impact
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