Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards
Customer Company Size
Large Corporate
Country
- United States
Product
- Integrated Dashboards
Tech Stack
- Data Integration
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
The customer is a leading Fortune 500 global technology company. As a major player in the technology industry, the company has a significant presence worldwide. The company was seeking to improve its funnel conversion rate and visitor stickiness by deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. The company also required custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing various metrics such as revenue, traffic, orders, and funnel conversion rates. Additionally, the company needed to integrate various online and third-party data sources to achieve a comprehensive view of its business.
The Challenge
The client, a leading Fortune 500 global technology company, was facing a challenge in deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. They needed custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing revenue, traffic metrics, orders, funnel conversion rates, etc. Part of the solution required integration with various online and third-party data sources for a 360-degree view of the client's business.
The Solution
Blueocean Market Intelligence conducted a series of workshops to understand the business drivers, activities, and to define the actual list of metrics. Several data sources such as client CRM, web metrics, promotion and product data, and publicly available demographic data were prepared and integrated. The Blueocean team built approximately 50 interactive dashboards over a period of 1 month with daily distribution across client geographies. The solution integrated data from over 50 sources and scaled up a unified marketing database. It operationalized the delivery of approximately 100 dashboards a week for global stakeholders.
Operational Impact
Quantitative Benefit
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