Fetcher > Case Studies > Foursquare Enhances Recruitment and Brand Awareness with Fetcher

Foursquare Enhances Recruitment and Brand Awareness with Fetcher

Applicable Industries

Oil & Gas

Applicable Functions

Procurement

About The Customer

Foursquare is a leading location data and technology company that provides products and services to top brands like Apple, Airbnb, and many more. Originally known as a social check-in app, Foursquare has evolved into a major player in the location data industry. Despite its success, the company faces stiff competition from larger brands in attracting and recruiting top talent. Foursquare's recruitment strategy is led by Cliff Jadoo, the Director of Engineering & Product Recruitment, who is committed to increasing the company's brand awareness and diversifying its talent pipeline.

The Challenge

Foursquare, a leading location data and technology company, was struggling to compete with larger brands like Google and Spotify in the talent acquisition space. The company was particularly finding it difficult to fill senior roles and attract diverse candidates. Their existing recruitment strategy, which relied heavily on LinkedIn, was not yielding the desired results. Cliff Jadoo, Foursquare’s Director of Engineering & Product Recruitment, wanted to increase brand awareness and add more diverse candidates to his long-term pipeline. However, he was aware that manually sourcing through LinkedIn Recruiter was not sufficient and was adding to the workload of the recruitment team.

The Solution

Foursquare turned to Fetcher, an automated sourcing platform that combines machine learning with human expertise. Fetcher's team of trained sourcers worked with the platform’s algorithm to guide and verify search results, helping Foursquare diversify its recruitment funnel. Fetcher also allowed Foursquare to add multiple diversity variables within a search, further enhancing its ability to attract a diverse pool of candidates. The platform was easy to use, with Jadoo able to quickly scan through batches of candidates auto-sourced by Fetcher and provide feedback. This enabled him to reach out faster to potential candidates and increase Foursquare's visibility among them.

Operational Impact

Fetcher has significantly improved Foursquare's recruitment process, enabling the company to compete with larger brands for top talent. The platform's combination of automated sourcing and human expertise has allowed Foursquare to diversify its recruitment funnel and reach out to potential candidates more quickly. This has not only increased the company's brand awareness among potential candidates but also enhanced its ability to attract diverse talent. Jadoo has found that at least six to eight touchpoints are needed to convert a candidate, and Fetcher has made it possible for Foursquare to achieve this. As a result, Foursquare is now better positioned to compete in the highly competitive tech talent market.

Quantitative Benefit

Fetcher has enabled Foursquare to multiply its sourcing efforts
Fetcher has increased diversity at the top of Foursquare’s recruitment funnel
Fetcher has expanded Foursquare’s talent pipeline, allowing for strategic outreach through email, LinkedIn, and networking events