Franchise Owners Streamline Store Operations with Embedded Analytics
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- ThoughtSpot
- Microsoft Sharepoint
Tech Stack
- Embedded Analytics
- Relational Search Engine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The customer is a Fortune 500 electronics retailer with over 20 years of experience in the industry. They have established a nationwide network of over 800 franchise stores, making them a significant player in the retail sector. The company is known for its competitive edge and rapid growth, which has necessitated the need for advanced data analytics to support its operations. The retailer's primary goal is to empower its franchise owners with data-driven insights to enhance decision-making processes. With a focus on providing daily sales, marketing, and peer benchmarking data, the company aims to maintain its competitive position in the market. The retailer's commitment to innovation and efficiency is evident in its pursuit of a scalable and user-friendly analytics solution to support its extensive network of franchise stores.
The Challenge
Franchising is a highly competitive sector in the retail industry. A Fortune 500 electronics retailer, with over 20 years of establishment, has expanded to support a nationwide network of 800+ franchise stores. To maintain competitiveness amidst rapid growth, the retailer aimed to provide franchises with access to daily sales, marketing, and peer benchmarking data. However, the existing Microsoft Sharepoint analytics portal was outdated, difficult to use, and provided limited data views, leading to a poor user experience for store managers. The BI team faced challenges in maintaining 30+ data cubes, which was both costly and time-intensive. Despite these efforts, franchise owners lacked the necessary visibility and often relied on gut instincts for business decisions. The retailer needed a scalable, user-friendly analytics solution that would be less resource-intensive for internal teams.
The Solution
The retailer's head of BI selected ThoughtSpot's embedded analytics platform to revamp their analytics portal. ThoughtSpot's platform, powered by a relational search engine, allows users to query data using simple search terms, enabling even non-technical users to build reports in minutes. This approach eliminates the need for the BI team to spend hours building data cubes or aggregate tables, thus reducing resource consumption. ThoughtSpot's 'unlimited users' business model allows the retailer to scale the solution to thousands of users without incurring additional costs. With ThoughtSpot, franchise owners now have unlimited and secure access to the data they need. Store managers can create their own reports and dashboards, obtaining immediate answers to their questions. The platform supports various operational areas, including merchandise planning, inventory allocation, and workforce optimization. By analyzing POS data, inventory status, and staffing information, store managers can make informed decisions to maximize sales, reduce stockouts, and improve staffing efficiencies. The retailer is now empowering all franchise owners to operate their stores based on data-driven insights.
Operational Impact
Quantitative Benefit
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