Full Stack Geomarketing App Development
Customer Company Size
SME
Region
- America
Country
- Canada
Product
- Geometric
- Shopify
- CARTO
Tech Stack
- PostGIS
- CARTO.VL
- Airship
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Retail Store Automation
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Anagraph is a Montreal-based company that specializes in building custom geospatial solutions for their clients. The company has a team of designers, developers, and GIS experts with years of experience working with large North-American organizations. They leverage partner technologies to construct a spatial data infrastructure, leveraging powerful analysis techniques to gain insights from customer and outside data sources, and finally visualizing that data and those insights to make them actionable for clients who can range from tech-savvy to non-technical. Anagraph has had the opportunity to meet hundreds of similarly minded entrepreneurs looking for ways to grow their operations. Many of these fellow entrepreneurs work specifically in online B2C, selling their products via online marketplaces, directly to consumers all across North America.
The Challenge
Anagraph, a Montreal-based company specializing in building custom geospatial solutions, identified a gap in the market for small, online businesses. Many of these businesses lacked information about the market and tools to provide insights into buyer personas. Geomarketing solutions have been around for decades, but due to complexity and cost, they have long been accessible only to large enterprises. Anagraph saw an opportunity to bridge this gap and provide a greater range of retail insights to smaller operations, allowing online retailers to build a more comprehensive geomarketing strategy.
The Solution
Anagraph launched Geometric, a new geomarketing solution for online retailers, to bridge the gap between small businesses and large enterprises. One of the key features of this application is its Shopify connector. The Shopify connector enables Geometric to serve as an out-of-the box geomarketing platform for any business operating on Shopify’s online platform. Upon accessing Geometric, users are able to log-in with their Shopify credentials. Doing so will bring all of their retail customer data into Geometric, and automatically geocode that data. Visualizing this customer data automatically yields market insights - showing the user how many of their clients come from distinct regions. Additionally, this customer data is instantly enriched with demographic data. The Anagraph team has built a number of distinct demographic clusters using over 50 demographic characteristics. By enriching that geocoded customer data, the Geometric app is able to tell the user which demographic clusters they are most successful at selling to.
Operational Impact
Quantitative Benefit
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