Case Studies > Future Cell Enhances Sales and Distribution with Priority ERP and WMS

Future Cell Enhances Sales and Distribution with Priority ERP and WMS

Customer Company Size

SME

Region

Middle East

Country

Israel

Product

Priority ERP
Priority WMS

Tech Stack

ERP System
Warehouse Management System (WMS)
Web-based System

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Digital Expertise

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Consumer Goods
Retail

Applicable Functions

Sales & Marketing
Warehouse & Inventory Management
Logistics & Transportation

Use Cases

Inventory Management
Warehouse Automation

Services

System Integration
Training

About The Customer

Future Cell, established in 2006 and based in Tel Aviv, Israel, is a leading importer and distributor of mobile device accessories. The company offers a wide range of products, including protective covers, headphones, chargers, and batteries, representing major brands like Apple, LG, and Samsung. Future Cell serves leading cellular providers, MVNOs, retail chains, and privately-owned stores. The company is certified by the Israel Ministry of Communications and the Israel Standards Institute and is committed to environmental sustainability. Future Cell has grown to become a market leader in the local industry, known for its innovative and customer-centric approach.

The Challenge

Future Cell faced significant challenges in managing their large and complex logistics and distribution center. With over 1,200 retail stores and more than 5,000 barcoded products, the company needed a robust system to handle their operations. The existing ERP system was insufficient to meet the growing reporting needs and increased sales activities. Errors in telephone orders and inefficiencies in the sales cycle further complicated the situation. The need for a more efficient system became apparent, especially to support the sales reps visiting individual retail outlets.

The Solution

Future Cell partnered with Priority to upgrade their ERP system and implement additional modules to meet their growing needs. They developed a dedicated interface for sales reps to remotely connect to a web-based system via tablets, significantly improving the sales cycle. In 2014, Future Cell further enhanced their system by implementing a dedicated Warehouse Management System (WMS) with the help of Priority. The implementation was quick and seamless, using existing data without the need for extensive prep work. The new system provided robust support for sales operations, including client credit balance, interactive product catalog, daily promotions, and instant invoicing.

Operational Impact

Future Cell's sales operations saw significant improvements with the upgraded Priority ERP and WMS. The system's ease of use and user-friendly interface were highly appreciated by the employees.
The new functionality allowed sales reps to handle various tasks, including client credit balance, product catalog, promotions, price confirmation, and instant invoicing.
The seamless integration of the system improved the efficiency of the finance department, inventory and warehouse management, and the distribution system.
Training for new users was quick, and the system's customer service and fast turnaround time were highly praised.
The upgraded system provided better control of ground events, allowing the sales team to focus on promoting new products and improving sales performance.

Quantitative Benefit