Vonage > Case Studies > G2A Enhances Security and Customer Experience with Vonage APIs and Two-Factor Authentication

G2A Enhances Security and Customer Experience with Vonage APIs and Two-Factor Authentication

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management
Infrastructure as a Service (IaaS) - Virtual Private Cloud

Applicable Industries

National Security & Defense
Telecommunications

Applicable Functions

Quality Assurance

Use Cases

Tamper Detection
Voice Biometrics

Services

System Integration

About The Customer

Established in 2010, G2A has evolved from a small Internet retailer into a global transaction ecosystem that houses the world’s fastest growing digital gaming marketplace for game key codes and other digital products. Today, G2A is an international enterprise that boasts more than 700 employees, 380 million site visitors per year, more than 75,000 products and over 300,000 sellers. G2A aims to create the most secure and user-friendly marketplace ecosystem to sell and buy digital products, and for this reason, they regularly implement new secure solutions.

The Challenge

G2A, a global transaction ecosystem for digital gaming products, was in search of a secure, scalable, and world-class solution for their global transaction ecosystem. The challenge was to find a provider that could offer solutions to detect errors, miscommunications, or suspicious behavior on their site, and also provide two-factor authentication and verification to ensure customer experience and security. G2A needed a solution that could be easily integrated into their system and could cater to their rapidly developing business model in the gaming industry.

The Solution

G2A chose Vonage for its variety of services and the ability to use Vonage APIs for several different use cases that could easily be built into their system. Vonage provided G2A with Verify, SMS, Number Insight, and Virtual Numbers APIs. The Verify API was used for account security, providing two-factor authentication on logins and actions such as withdrawals from customer accounts. The Number Insight API allowed G2A to significantly increase the security of a transaction when a customer provides their phone number. The use of the Verify API also helped to improve customer experience on the G2A website as well as provide added security to accounts and transactions.

Operational Impact

Vonage's solutions have been instrumental in enhancing G2A's security and customer experience. Vonage's APIs have been key to helping G2A tightly secure its marketplace. The Number Insight API has significantly increased the security of transactions when a customer provides their phone number. The Verify API has improved customer experience on the G2A website and provided added security to accounts and transactions. Vonage's high technical quality, responsiveness, and customer support have been highly appreciated by G2A. The ability to receive full data in a matter of hours and the fast and thorough support provided by Vonage have been crucial in meeting the rapidly changing needs of G2A's business model.

Quantitative Benefit

G2A has over 380 million site visitors per year, indicating a large scale of operations that Vonage's solutions cater to.
G2A offers more than 75,000 products and has over 300,000 sellers, showing the extensive use of Vonage's APIs.
Vonage's solutions are used for two-factor authentication on logins and actions such as withdrawals from customer accounts, indicating a high level of security.