Game, Set, Match. Babolat Aces Media Management with Cloudinary
Customer Company Size
Mid-size Company
Region
- Europe
Country
- France
Product
- Cloudinary
Tech Stack
- Cloudinary
- SharePoint
- Akeneo PIM system
- Salesforce Commerce Cloud
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Babolat is a France-based company that specializes in racquet sports equipment. It is the oldest international brand in this field, with its equipment being used by many of the world's top players. Since the invention of natural gut strings for racquets in 1875, Babolat has continued its long-standing tradition of innovation in support of players and the game by continuously adding racquetsport equipment to its product portfolio. Today, Babolat provides equipment for all tennis, badminton, and padel lovers. The company has between 201-500 employees and is headquartered in Lyon, France.
The Challenge
Babolat, a leader in B2B racquet sports equipment sales, was planning to redesign its brand website to roll out its B2C e-commerce business. The company needed a digital asset management (DAM) solution to be at the center of these changes and digital transformation. Babolat was planning to launch a new brand website in eight Asian and European countries in 2020 and the United States in 2021. The company focused on designing an e-commerce ecosystem that featured inspiring videos of top players using its gear, as well as an image-rich website that showcased its products and brand. Babolat’s team started researching various DAM solutions to enable efficient management with a centralized library of assets and the ability to easily share with external teams.
The Solution
Babolat selected Cloudinary for its modern approach to DAM, as well as its ability to deliver dynamic transformations of images and videos, and mobile responsiveness. Cloudinary could host images and videos, and its integration with content delivery networks (CDNs) also supported optimal performance for an international company targeting four continents. The ability to use URL-based automation also made it easy for the web team to manipulate and optimize images on-the-fly for mobile responsiveness. Babolat has already implemented two of its initial use cases for Cloudinary, meeting the prerequisites of its website launch. The first is related to product images—such as snapshots of racquets—for which they’ve developed a specific workflow. These are implemented on the company’s SharePoint collaboration tool, then transferred to Cloudinary, where custom metadata gets added for integration with the Akeneo PIM system before being published across digital catalogs. The second use-case concerns the delivery of marketing assets that are created and managed in the Cloudinary DAM.
Operational Impact
Quantitative Benefit
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