Applicable Functions
- Sales & Marketing
Use Cases
- Virtual Training
Services
- Training
About The Customer
The customer in this case is Gibson, a renowned manufacturer of musical instruments, consumer electronics, and professional audio. Gibson is known for its commitment to innovation and quality, and the Trainer Headphones are a testament to this. The company sought to develop a product that would cater to the needs of athletes, particularly those who rely on music to enhance their performance. They partnered with Usain Bolt, a world-renowned athlete, to develop the headphones and ensure they met the needs of their target audience.
The Challenge
The challenge was to develop a product that would cater to the needs of athletes, particularly those who rely on music to enhance their performance. The product needed to offer maximum freedom of movement without compromising on sound quality. This was particularly important as studies have shown that music can significantly improve athletic performance without increasing exertion. The product also needed to be developed in partnership with Usain Bolt, a world-renowned athlete, which added another layer of complexity to the project. The challenge was not just to create a product that met these specifications, but also to effectively advertise it to the target audience.
The Solution
The solution was the development of the Gibson Trainer Headphones. These headphones were designed with athletes in mind, offering maximum freedom of movement and exceptional sound quality. They were developed in partnership with Usain Bolt, adding a level of credibility and appeal to the product. The headphones were also advertised globally, ensuring that they reached the target audience. The advertising campaign involved content and social advertising, ensuring that the product was promoted across various platforms and reached a wide audience. The headphones were not just a product, but a tool for athletes to enhance their performance.
Operational Impact
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