Global Chemicals Company WACKER Reduces Website Load Time by Over 90% with CDNetworks
Customer Company Size
Large Corporate
Region
- Europe
- Asia
- America
Country
- Germany
- China
- Russia
Product
- Dynamic Web Acceleration
- China Acceleration
Tech Stack
- Content Delivery Network (CDN)
- Cloud Security DDoS protection
- Web application firewall
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Networks & Connectivity - Network Management & Analysis Software
- Cybersecurity & Privacy - Cloud Security
Applicable Industries
- Chemicals
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
Wacker Chemie AG is a global chemicals business that has been operating since 1914. The company is headquartered in Munich, Germany and has more than 25 production sites in Europe, Asia, and America. WACKER sells its products in more than 100 countries. Its product range includes silicone rubbers, polymer products, chemical materials, polysilicon, and wafers. The company works with various industries including construction, automobile, and textiles. WACKER's current target growth areas are developing countries such as South America, Eastern Europe, including Russia, and China.
The Challenge
Wacker Chemie AG, a global chemicals business, was experiencing severe performance problems with its website in countries such as China. The website pages were taking 2-3 minutes to load due to the distance the data had to travel from Germany. This was causing the company to lose leads as customers opted to purchase from competitors due to the long load times. The company tried to resolve the issue by placing cache servers in Hong Kong and implementing changes to the delivery of the website, which reduced load times to 30 seconds per page. However, this was still considered too slow and the company was reluctant to manage a separate infrastructure abroad due to its complexity.
The Solution
After conducting extensive research and testing of all the major providers, WACKER selected CDNetworks’ China Acceleration and Dynamic Web Acceleration service to deliver the main website in developing countries. The implementation of CDNetworks has been almost cost neutral, compared to the expensive alternative of implementing WACKER’s own cache infrastructure in mainland China, South America, and Russia. By tapping into CDNetworks’ state-of-the-art content distribution infrastructure across 25 points of presence (PoPs) in mainland China, designed for the country’s specific network requirements, WACKER achieves optimal delivery with minimal latency across the public Internet. The proven web performance technology reduces the number of data round-trips necessary to complete a web request, dramatically improving the end-user experience.
Operational Impact
Quantitative Benefit
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