Google > Case Studies > Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics

Google Logo
Customer Company Size
SME
Region
  • America
Country
  • United States
Product
  • Solstice® LED modules
Tech Stack
  • Google Analytics
  • Google AdWords
  • Remarketing with Google Analytics
  • Smart Lists
  • Conversion Optimizer
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
  • Brand Awareness
Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Electronics
Applicable Functions
  • Sales & Marketing
Use Cases
  • Demand Planning & Forecasting
Services
  • Data Science Services
About The Customer
Global Tech LED is an LED lighting design and manufacturing company specializing in LED retrofit kits and fixtures for commercial and industrial lighting. The company is based in Bonita Springs, Florida. It is a rapidly growing LED supplier to U.S. and international markets. The company recently introduced its Solstice® LED modules, which are made in the United States and universally compatible with HID fixtures, making them great for retrofits.
The Challenge
Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.
The Solution
To address this challenge, Global Tech LED implemented Remarketing with Google Analytics. The new Instant Activation for Remarketing allowed the team to enable remarketing quickly and easily. The company used Google Analytics’ Smart Lists to automatically identify the users who were most likely to engage, then remarketed to them with more specific product pages. This allowed Global Tech LED to focus on engaging with high-quality users on a deeper level when they returned to the site. The company also started using Google’s Conversion Optimizer to adjust its bids automatically for more conversions. By focusing on campaigns with the best results, it allocated marketing costs more efficiently.
Operational Impact
  • Global Tech LED's remarketing campaign drove 5X more clicks than all other campaigns.
  • The CTR of its remarketing campaigns was more than two times the remarketing average.
  • The company saw substantial increases in engagement on its site and in new business agreements.
Quantitative Benefit
  • Over 100% increase in website traffic, including brand new markets.
  • 5X higher CTR than an average remarketing campaign.
  • 75% decrease in CPA compared to both search and display campaigns.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.