GP Batteries Transforms Power Banks into Stylish Lifestyle Accessories with WGSN Insights
Customer Company Size
Large Corporate
Region
- Asia
Country
- Hong Kong
Product
- M-Series PowerBank
- M2 Series PowerBank
Tech Stack
- Self-generated
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
Services
- Software Design & Engineering Services
About The Customer
GP Batteries, established in 1964, is a leading global supplier of portable power solutions, including rechargeable batteries, power banks, flashlights, and batteries for electric vehicles. The company has a strong reputation for innovation and quality, having grown from manufacturing 9-volt dry batteries in Hong Kong to becoming one of the largest suppliers in the world. GP Batteries is committed to understanding consumer demands and trends to create outstanding products that meet future needs. The company values insights into consumer behavior and lifestyle shifts to guide its product design and development processes.
The Challenge
GP Batteries recognized the need to innovate its product design to meet evolving consumer demands. The challenge was to transform the perception of power banks from being merely utilitarian to stylish lifestyle accessories. The company understood that the design process should not be arbitrary but should consider consumer lifestyle shifts and purchasing decisions. Power banks, while necessary for digitally connected consumers, were often seen as boxy and utilitarian. GP aimed to redesign its flagship product, the M-Series, to focus on style without compromising functionality.
The Solution
To address the challenge, GP Batteries collaborated with WGSN to gain insights into consumer behavior and future trends. WGSN's reports, including the Future Consumer white paper, provided valuable insights into consumer behavior shifts over the next two years. This information helped GP understand the broader market context and how these shifts would impact the portable power bank sector. GP's design team also utilized WGSN's color reports to track trends and incorporate them into product design, packaging, and marketing materials. The result was the M2 Series PowerBank, which combined power with fashion, featuring a minimalist design with rounded edges and a variety of on-trend colors.
Operational Impact
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