Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Leasing Finance Automation
About The Customer
Guild Mortgage is a nationally recognized independent mortgage lender that provides residential mortgage products and local, in-house origination and servicing. Founded in San Diego in 1960, the company has been expanding into new markets to deliver the promise of home ownership in neighborhoods and communities across the United States. A leader in the mortgage industry, Guild Mortgage has served customers for more than five decades, helping home buyers navigate through an unpredictable market and make the right decisions to support their financial futures. As more homeowners consider refinancing or relocating, Guild Mortgage’s loan officers are seeing an increased demand for their services.
The Challenge
Guild Mortgage, a nationally recognized independent mortgage lender, was facing a challenge in keeping up with the increasing demand for their services. Despite their efforts to process requests as quickly as possible, the loan officers were struggling to maintain a competitive edge in the market. The slower-than-average response time was resulting in missed opportunities, especially with the emergence of new players offering digital alternatives to traditional lending. The challenge was not just about responding quickly to leads, but also about proactively and consistently serving customers with relevant information and resources. The company's sales leaders realized the need to invest in their sales and marketing technology to support this level of service.
The Solution
To address the challenge, Guild Mortgage initially implemented a homegrown solution to streamline how loan officers would engage with leads and existing customers. However, this solution was found to be too prescriptive and lacked automation features, thus not significantly impacting the productivity of the loan officers. The company then turned to Outreach, a platform that allowed loan officers to follow up with leads and stay engaged with customers throughout the long deal cycles. Outreach also enabled automation to maintain relationships with clients post-closing. For instance, follow-up tasks were set in Outreach to check in with clients. Beyond the sales team, Guild Mortgage's recruiting team also used Outreach to create, maintain, and measure the success of their candidate pipeline, ensuring their communications were personal and compliant.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Digital Transformation in Insurance: A Case Study of Menora Mivtachim
Menora Mivtachim, one of Israel's largest pension fund and insurance carriers, was facing a significant challenge due to demographic trends in Israel. The growing rate of retirement planning and services was putting unprecedented pressure on the already strained insurance sector. The pension claims process was bottlenecked with complexities, bureaucracy, and errors. Menora Mivtachim's existing pension process was heavily manual and spreadsheet-based, requiring a team of 10 full-time employees to manage. The process involved gathering applicant information, conducting personal surveys, compiling bank information, and finalizing agreements. To leverage the growing opportunity in the retirement sector and position themselves as innovative insurtech leaders, Menora Mivtachim needed to digitalize their process, streamline the claims experience, and reduce quote times through automated processes.
Case Study
ANZ Bank's Digital Transformation with Nintex Advanced Workflow
ANZ Bank, one of the top 50 banks in the world and the fastest-growing bank in Indonesia, was facing a challenge with its rapidly increasing transaction volume. The bank's existing business processes and workflow were becoming overwhelmed. Like most banks in Indonesia, ANZ was manually handling document submission and verification. Customers filled out paper loan applications and supporting documents, then delivered them to bank branches by mail or courier. Branch officers traveled to the bank’s headquarters or used postal mail, email, and phone calls to submit loan documents for verification. Lost or inaccurate documents created more emails and phone calls. Additionally, ANZ had to adhere to strict verification and financial regulations, including the Foreign Accounts Compliance Act. This act requires that all banks outside the United States provide key information about U.S. clients, including citizenship validation, to the Internal Revenue Service–a complex yet crucial process.
Case Study
Automation in Mining: Unleashing Productivity and Efficiency with 5G
The mining industry, a significant contributor to global economic activity with revenues exceeding USD 500 billion, is facing a challenge of improving efficiency and profitability. The industry is gradually shifting its focus towards automation as the next area of opportunity. Boliden, one of the world's most successful mining companies, operates the Aitik mine, the largest open pit in Europe. The Aitik mine is expanding, and with the increase in production from 36 million metric tons of ore to 45 million metric tons, the amount of rock removed will also increase significantly. However, increasing the number of machines required for rock removal in a busy mine is not a straightforward task. Additionally, every blast creates toxic gases that need to dissipate before humans can enter the area and begin excavation. The challenge lies in improving efficiency, managing the increased production, and ensuring safety in the harsh mining environment.
Case Study
Pepsico's Transformation to Smarter Sales Forecasting with Designer Cloud
PepsiCo, a global consumer packaged goods company, faced a significant challenge in calibrating sales forecasting to supply the right product quantities to its retailers. The sales forecast incorporated a variety of data, including warehouse data, store stock data, and promotional forecast data, all of which were provided by retailers in different file formats and delivered using various methods. The primary challenge was the speed of preparing a sales forecast. With the existing Microsoft Access and Excel-based processes, the time required to prepare this data was so extensive that analysts could only leverage it once a month or not at all. This inefficiency risked under or oversupplying retailers, potentially impacting PepsiCo's business operations and customer relationships.
Case Study
Streamlining Agricultural Automation with Eaton’s Package Solution
Grossi Electric, a full-service electrical contracting company, was tasked with facilitating the hulling, dehydrating, and preparation processes at a walnut processing plant in Waterford, California. The company aimed to explore innovative options for creating cleaner and more efficient control panels that would eliminate the intensive time, labor, and costs associated with excessive point-to-point wiring. As a rapidly growing electrical contracting company, Grossi Electric was also concerned about managing risk and cost while attempting to establish a new and unfamiliar service offering in a mature market for control products. The walnut processing plant presented a prime learning opportunity for the company to discover the best way to build more tailored control panels for its customers. The challenge was to enable a lean automation process that was smarter, simpler, more effective, and of unique advantage for clients.
Case Study
Dell's Transformation: Boosting HR Productivity with RPA and Workday
Dell Technologies, a global tech giant with over 160,000 employees, was grappling with high-volume and repetitive transactional HR processes. The company was seeking to improve efficiency and cost-effectiveness while freeing up HR employees for higher-value, strategic work. The challenge was to eliminate transactional work for end-to-end processes such as open requisition recruiter assignments, onboarding process reminders and status updates, and offer status management. This would allow HR employees to focus more on person-to-person interactions.