Hallmark Business Connections Builds Next-Generation Datacenter using Nutanix Invisible Infrastructure
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Nutanix XCP NX-6000/NX-8000 Series
- VMware vSphere
- Acropolis
- Prism
Tech Stack
- Hyperconverged Infrastructure
- Software-Defined Infrastructure
- Private Cloud
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Digital Expertise
Technology Category
- Infrastructure as a Service (IaaS) - Private Cloud
- Platform as a Service (PaaS) - Device Management Platforms
Applicable Functions
- Business Operation
- Product Research & Development
Services
- System Integration
- Cloud Planning, Design & Implementation Services
About The Customer
Hallmark Business Connections is the business-to-business arm of the iconic Hallmark Cards Group, operating as a wholly owned subsidiary focused on delivering reward and incentive programs for employees and customers of Fortune 500 companies. Headquartered in Minneapolis, the company employs over 200 staff and provides its services through a combination of traditional print and digital materials via a web portal. This portal is developed, hosted, and implemented across three on-premise datacenters. The company is committed to leveraging technology to enhance its service offerings and improve operational efficiency.
The Challenge
Hallmark Business Connections faced the challenge of deploying a new data analytics application and migrating their entire datacenter to a hyperconverged infrastructure over a three-year roadmap. The company needed a scalable platform for their data analytics application, as well as a solution to poor build performance. Additionally, they aimed to migrate development and production workloads from a traditional 3-tier infrastructure to a next-generation hyperconverged datacenter. The infrastructure team was interested in hyperconvergence as a potential platform for VDI and saw it as an opportunity to demonstrate the benefits of hyperconvergence to senior management.
The Solution
Hallmark Business Connections chose Nutanix as their preferred solution for building a next-generation datacenter. The decision was based on Nutanix's product excellence, company maturity, and operational excellence in support and logistics. The implementation began with a proof of concept trial that demonstrated faster-than-expected performance. Following the successful implementation of the business analytics project, Hallmark decided to expand their use of Nutanix to build out their next-generation datacenter. The Nutanix platform was easy to integrate with existing infrastructure, and the learning curve was minimal. The hypervisor-agnostic nature of Nutanix was a major selling point, allowing Hallmark to move away from VMware as a cost-saving measure. The company is also planning to migrate to the Acropolis hypervisor, expecting reduced licensing costs and management overhead.
Operational Impact
Quantitative Benefit
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