Healthy Food Subscription Brand Streamlines Operations and Boosts Growth with IoT
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Food & Beverage
- Transportation
Applicable Functions
- Logistics & Transportation
- Maintenance
Use Cases
- Demand Planning & Forecasting
- Last Mile Delivery
Services
- System Integration
About The Customer
The customer is a health-focused food box subscription brand that ships over 600,000 parcels per year, a figure that has doubled over 12 months. Since their launch in 2015, they have shipped millions of ingredients from small farms across the UK to provide customers with thousands of delicious meals every week. The brand is committed to sustainability and aims to increase the convenience of healthy food. They have ambitious growth plans and sought to simplify carrier integration and add more carriers to their delivery offering to scale their operations.
The Challenge
The food box subscription brand, shipping over 600,000 parcels per year, was facing several challenges. The operational processes were laborious and complex, resulting in high costs. The brand was struggling with maintaining integrations, adding new carriers, and manual processes such as label generation. Additionally, the booming meal kit delivery and subscription market was increasing customer demand, making it difficult for the brand to keep up with competitors while maintaining customer experience. The brand also lacked visibility of the customer journey, with limited access to real-time third-party data across the post-purchase customer journey. They struggled to get a view on carrier performance and lacked the key insights needed to seamlessly support customers with delivery.
The Solution
The brand partnered with Sorted to streamline their operations and improve customer experience. Using Sorted's Ship, the brand was able to centralize all their carrier services in one hub, allowing them to switch or add new services quickly to meet online demand and mitigate risk. They also used Sorted's Track to own the customer journey from end-to-end. With delivery insights at their fingertips, the brand was able to proactively update customers on delivery progress with branded communications and notifications. The brand also implemented a single integration carrier cloud to simplify integration and boost efficiencies. This allowed them to easily reroute deliveries and react quickly to disruption without putting pressure on IT or customer-facing teams.
Operational Impact
Quantitative Benefit
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