Brightpearl > Case Studies > Heat Transfer Warehouse Doubles Orders with Brightpearl and BigCommerce Integration

Heat Transfer Warehouse Doubles Orders with Brightpearl and BigCommerce Integration

Technology Category

Functional Applications - Warehouse Management Systems (WMS)
Sensors - Utility Meters

Applicable Industries

Apparel
Retail

Applicable Functions

Sales & Marketing
Warehouse & Inventory Management

Use Cases

Inventory Management
Picking, Sorting & Positioning

Services

System Integration

About The Customer

Heat Transfer Warehouse is a solely online company based in Fargo, North Dakota, that provides transfer equipment to make decorated apparel. Its products range from branded sports kits, company merchandise, school and work uniforms to any other form of art-emblazoned clothing and accessories. The company, which launched in 2010, has seen consistent growth and has expanded to a team of 56 staff across four locations. It primarily sold to businesses but has seen a significant increase in direct-to-consumer sales in recent years, particularly during the pandemic. The company was ranked 14th in Brightpearl’s Lightning 50 rankings, which rates the fastest-growing online retail businesses in the country.

The Challenge

Heat Transfer Warehouse, an online retailer of heat transfer vinyl and sublimation equipment, faced significant operational challenges as it grew. Despite consistent success since its launch in 2010, the company hit a crossroads in its ordering and inventory management systems, which lacked accuracy and visibility. The North Dakota-based company, which had seen a surge in direct-to-consumer sales due to the pandemic, needed a solution that could handle its increased order volume, which had doubled from around 8,000 a month to 16,000. The company was also looking for a system that could integrate with its existing e-commerce platform, BigCommerce, and provide real-time performance insights and in-depth reporting functionality.

The Solution

To address its operational challenges, Heat Transfer Warehouse turned to Brightpearl, a retail operating system (ROS) that could integrate seamlessly with BigCommerce. The implementation process was swift, with Brightpearl's expert consultants getting the system up and running in less than five months. Brightpearl's ROS offered a range of plug-and-play integrations, allowing it to sync quickly with BigCommerce and extend to other online marketplaces like Amazon and eBay. It also integrated with the company's shipping software, Shipstation, and its marketing app, Klaviyo. Additionally, Brightpearl's powerful Automation Engine streamlined and automated time-heavy processes in orders, inventory, warehouse, shipping, and fulfillment, eliminating manual tasks and improving inventory visibility.

Operational Impact

The integration of Brightpearl's retail operating system significantly improved Heat Transfer Warehouse's operational efficiency. The Automation Engine streamlined and automated various processes, eliminating time-consuming manual tasks. This allowed the company to handle the increased order volume efficiently. The system also improved inventory visibility, a game-changer for the team. Furthermore, the integration provided 360-degree visibility across all departments, giving each staff member access to real-time performance insights and in-depth reporting functionality from a single source. This has positioned Heat Transfer Warehouse for further growth and scalability, with the potential to expand to other online marketplaces in the future.

Quantitative Benefit

Orders doubled from around 8,000 a month to 16,000 after implementing Brightpearl.
Implementation of the new system was completed in less than five months.
Ranked 14th in Brightpearl’s Lightning 50 rankings of fastest-growing online retail businesses.