Hela Management: Scaling Growth with AppFolio's AI Leasing Assistant
Applicable Industries
- Buildings
Applicable Functions
- Maintenance
Use Cases
- Inventory Management
- Leasing Finance Automation
About The Customer
Hela Management is a property management company based in Detroit, Michigan. Established in 2012, the company owns and manages over 800 single and multifamily units in the Detroit metro area and throughout Southeast Michigan. The company's goal is to quadruple in size over the next 3-5 years. Co-Founder and President Jordan Friedman runs the business using AppFolio Property Manager PLUS. The company prioritizes maintaining complete and accurate data in AppFolio, which has allowed them to gain better insights into their business and grow more efficiently.
The Challenge
Hela Management, a property management company established in 2012, manages over 800 single and multifamily units in the Detroit metro area and Southeast Michigan. The company aims to quadruple in size over the next 3-5 years. However, one of the significant challenges they faced was maximizing their employees' time. With a geographically diverse portfolio, their leasing team struggled to keep up with the inbound. The team's time was heavily consumed with scheduling, booking, and confirming showings across their properties, leading to missed leads and a negative impact on their bottom line. Their previous solution, Buildium, was not meeting the needs of their rapidly growing business.
The Solution
Hela Management chose AppFolio Property Manager PLUS as their technology partner to overcome their challenges. The scalability and user-friendly interface of AppFolio compelled them to make the switch. AppFolio's AI Leasing Assistant, Lisa, was a significant part of the solution. Lisa was able to handle the back-and-forth communication and schedule showings, freeing up the team to focus on showing and leasing the units. This solution significantly cut down on time spent coordinating leasing tasks. AppFolio's constant innovation and addition of new features made it a natural progression and integration for Hela Management. The company now runs its business from top to bottom using AppFolio, enabling greater visibility across financials, reporting, maintenance, and leasing.
Operational Impact
Quantitative Benefit
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