Honda's Successful Conversion and Customer Satisfaction Enhancement with iovox
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Autonomous Driving Sensors
Applicable Industries
- Automotive
- Transportation
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Autonomous Transport Systems
- Time Sensitive Networking
Services
- Testing & Certification
About The Customer
Honda is a global leader in the design, development, production, distribution, and sale of automobiles, motorcycles, boat outboard engines, ATVs (All Terrain Vehicles), lawn mowers, tillers, and generators. They are primarily involved in the world of mobility and equipment products. They also have a presence in robotics with the humanoid robot ASIMO (Advanced Step for an Innovative Mobility) and the HondaJet aircraft. Jean-Alexis Bidet, the Marketing Department Manager of the Car Division at Honda Motor Europe Ltd, is in charge of the design, planning, and management of all marketing and communication activities related to the French distribution of the automotive range.
The Challenge
Honda, a global leader in the automotive industry, was facing challenges in the digitalization of the customer journey. The physical visit to the dealership was occurring later in the purchasing process, making the quality of lead processing methods crucial. This was the link between the customer's digital research and real-world contact. It was essential for Honda to ensure that the contact following a customer request was done quickly to meet the expectations of prospective car buyers. Additionally, the increasing demand for reports to share with field teams was creating a significant workload for both the internal team and the network on a daily basis.
The Solution
Honda turned to iovox, a call tracking solution, to address these challenges. The iovox platform ensured a short call-back time, which increased customer satisfaction and conversion rates. It also reduced the workload of the sales force by automatically recording recall notifications in Honda's lead management systems. The decision to choose iovox was influenced by several factors, including the quality and knowledge of the iovox team, the strength of their references, the clarity of their commercial policy, and the diversity of their API. The ability to link the iovox solution to the tools already used by Honda and their network was also a significant factor. The implementation of the iovox solution was smooth, thanks to constructive exchanges between iovox and Honda during the planning and execution stages.
Operational Impact
Quantitative Benefit
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