Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Workato
- Marketo
- Salesforce
- Box
Tech Stack
- SaaS Cloud Content Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Process Control & Optimization
- Remote Collaboration
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Box is a leading content management and collaboration platform headquartered in Redwood City, CA, with 3,000 employees. The company offers a SaaS Cloud Content Platform that integrates with thousands of applications, enabling users to easily share and collaborate on content. Box is known for its robust capabilities in managing and storing content, making it a popular choice for businesses looking to streamline their content management processes. The company has a strong focus on innovation and efficiency, constantly seeking ways to improve its operations and deliver value to its customers. With a large corporate structure, Box is well-positioned to leverage technology to enhance its business processes and maintain its competitive edge in the market.
The Challenge
Marc Fenner, Director of Business Development at Box, faced a significant challenge in efficiently onboarding new partners to the Box Platform. Despite having numerous strategic partners ready to join, the existing onboarding process was cumbersome and time-consuming, involving multiple employees, numerous steps, and three different applications. This inefficiency left potential revenue and opportunities untapped, as the team struggled to keep up with the growing number of interested partners.
The Solution
To address the inefficiencies in the partner onboarding process, Marc and his team at Box turned to Workato, a platform known for its ease of use, speed of deployment, and extensive connectors. By deploying Workato, they were able to automate the administrative side of partner onboarding, connecting their marketing automation platform Marketo, CRM Salesforce, and Box for collaboration and content storage. This integration allowed them to create a simple automation that eliminated the costly and time-consuming manual process. The implementation of Workato not only streamlined the onboarding process but also positioned Box to address future needs as they continued to scale rapidly. The success of this initial use case led to further applications of Workato across the company, including streamlining the sales process and automating incident management, thereby creating additional value and cost efficiencies.
Operational Impact
Quantitative Benefit
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