How BRIDGE helped Euromaster boost traffic to their Local Pages by 60%
Customer Company Size
Large Corporate
Region
- Europe
Country
- France
- Spain
Product
- BRIDGE
Tech Stack
- SEO
- Decentralized Content Management System
- Store Locator
- Local Pages
- Call Tracking
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Track & Trace of Assets
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Euromaster is a leading tire specialist and vehicle maintenance network across Europe. The brand operates a total of 2,400 auto centers, which are a mixture of owned and franchised. Euromaster offers a full range of maintenance services to benefit business and retail customers. The company has a presence spanning 17 countries, making it a significant player in the automotive industry. Euromaster's services include tire fitting, wheel alignment, and vehicle maintenance, among others. The company serves a diverse customer base, including individual car owners, fleet managers, and businesses.
The Challenge
Euromaster, a leading tire specialist and vehicle maintenance network across Europe, was struggling to generate leads online. The company recognized that an increasing number of consumers were using the web to research and select motor service providers. Therefore, it was crucial for Euromaster to leverage its online presence and generate qualified leads for its auto centers. Before increasing online traffic, Euromaster wanted to strengthen the consistency between its online offering and the auto centers. With a network that spans Europe, the solution needed to be customizable to each country, while respecting the brand guidelines.
The Solution
In 2011, Euromaster deployed BRIDGE across 12 countries. The solution allowed the company to maintain a consistent brand identity across all markets while offering a decentralized content management system. Each country has the ability to customize the Store Locator and Local Pages to align with the local customer behaviours. For example, in Spain, people prefer to call the autocenter, so it was important to implement call tracking to monitor calls made and answered. Select auto centers also manage and publish content directly to their Local Pages, ensuring online visitors know the products and services offered. By implementing SEO Local Pages for each auto center, Euromaster has increased search engine ranking and online traffic. Modules integrated into each local page, such as contact forms and appointment making, then help generate more qualified leads. Euromaster also integrated the Store Locator within their Facebook Pages allowing users to easily find the nearest auto center. Through the implementation of BRIDGE across their website, online presence, and social media, the brand is now able to offer a complete omni-channel path.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
