How Coffee Meets Bagel safeguards its community for users truly looking for love
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Sift
Tech Stack
- Machine Learning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Analytics & Modeling - Machine Learning
- Cybersecurity & Privacy - Application Security
Applicable Industries
- Software
Applicable Functions
- Business Operation
Use Cases
- Fraud Detection
Services
- Data Science Services
About The Customer
Coffee Meets Bagel is a leading dating application with a mission to help everyone find love. The platform takes a unique approach to the classic online dating experience by sending its users daily, high-quality matches curated by an ever-evolving algorithm. This approach eliminates the endless swiping that other dating apps rely on. With more than 150 million matches made to date, Coffee Meets Bagel is a platform where people go to find real relationships. However, the platform was facing challenges with fraudulent users creating fake profiles and engaging in romance scams, which was impacting the brand's integrity and the trust users had in the platform.
The Challenge
Coffee Meets Bagel (CMB) is a leading dating application that aims to provide a safe environment for its users to find real relationships. However, the integrity of its community was being compromised by fraudulent users creating fake profiles and engaging in romance scams. These fraudulent activities not only impacted the brand's integrity but also the trust users had in the platform. Fraudsters were sophisticated and quickly adapted to the rules-based systems and methodologies that CMB used to stop them. As the user base of CMB expanded, the company needed a solution that could adapt instantly, stay ahead of fraudsters, and scale as the business grew.
The Solution
Coffee Meets Bagel implemented Sift, a machine learning technology, to proactively detect scammers and fake profiles faster than with an internal system alone. By leveraging Sift’s global network and real-time risk assessments, Coffee Meets Bagel can now quickly, and in certain cases automatically, ban fraudulent users before they compromise the CMB dating community. Sift’s real-time machine learning model enables CMB to get accurate data quickly, thus allowing their review team to make faster, more informed decisions. Leveraging the Sift Score and Sift’s easy and intuitive tools, CMB can autoblock users and investigate suspicious behavior.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Zapier Aggregates Multiple Analytics in a Single Dashboard with the New Relic Platform
Zapier, a company that enables non-technical users to push data between hundreds of web applications, was facing a challenge in automating and provisioning servers for optimal performance. The company's environment consisted of 50 Linux servers on the Amazon Elastic Compute Cloud (EC2), a Django application split across several servers, and a backend consisting of a dynamic number of celery task workers fed by messages published to a RabbitMQ cluster. They also maintained a number of internal web services on nginx in front of Gunicorn and Node.js processes. Redis handled simple key and value stores, with logging handled by Graylog2 and ElasticSearch. However, they realized that no level of automation would be sufficient without an effective monitoring solution in place. They needed a tool that could provide immediate alerts when something was breaking and could be easily implemented into their environment.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
