How Coyuchi gets product-level carbon insights from Watershed
Customer Company Size
Mid-size Company
Region
- America
- Asia
- Europe
Country
- United States
- Germany
- India
- Portugal
- Turkey
Product
- Watershed
- Product-level Insights
- Simulation Tool
Tech Stack
- Data Analytics
- Carbon Footprint Measurement
- Sustainability-focused Marketing Data
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Predictive Waste Reduction
Services
- Data Science Services
- System Integration
About The Customer
Coyuchi has been producing textiles made with organic cotton and putting sustainable innovation at the forefront of its work since 1991. It was the first company to bring organic home linens to market, the first home brand to release a fully circular product, and it leads the textile industry in climate action through re-commerce, and regenerative agriculture. In the thirty years since its inception, Coyuchi has translated its sustainability commitment into a comprehensive climate program. Its climate goals are now informing future product development, setting a bar for other home brands, and creating a multiplying effect in their supply chain. The company operates an e-commerce business with headquarters in San Francisco, CA, and has manufacturing operations in the United States, Germany, India, Portugal, and Turkey.
The Challenge
In 2022, Coyuchi used a framework provided by the Sustainable Food Trade Association to create its first climate action plan, leading to its pledge to be net zero by 2025 and net positive by 2030. Coyuchi had a long history of innovations in sustainability, but was missing three key elements to execute its ambitious climate plan: 1. Footprint data to set a baseline for demonstrating progress toward targets 2. Climate expertise to guide and optimize post-measurement decision-making 3. A plan to integrate carbon offsets.
The Solution
Coyuchi implemented Watershed in mid-2022 to re-establish its baseline footprint to be more comprehensive and actionable. With Watershed, Coyuchi gets climate intelligence that helps build its authenticity as a brand. The team finds value in product-level insights, which help measure impact and make reductions. Using insights from the Product-level Insights module, Coyuchi is evolving the way it assesses suppliers and looks at ways to design and manufacture products in less carbon-emissive ways. The data supports sustainability-focused marketing, allowing Coyuchi to communicate its efforts and their importance with real numbers. Additionally, Coyuchi has access to a marketplace of vetted and high-quality carbon avoidance and removal options, recognizing the role of offsets and insets in their practical solution for future steps.
Operational Impact
Quantitative Benefit
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