How Domo helped power Unilever’s United for America Initiative
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Domo Everywhere
- Packaged Apps
Tech Stack
- Form Builder
- Form Viewer
- Brandwatch
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Unilever is a multinational consumer product goods company that produces food, beverages, cleaning agents, and beauty and personal care products. The company has a revenue of $60 Billion and employs 150,000 people. In response to the COVID-19 pandemic, Unilever launched the United for America initiative in the US, which led to a National Day of Service in May of 2020 and 2021. On these days, Unilever’s employees and 170 corporate partners worked together to support the communities that had been devastated by COVID-19 with more than $25 million in goods and services donated. More than 1,100 volunteers spent over 5,000 hours hard at work in food banks and delivered essential items like soap and shampoo to frontline workers.
The Challenge
Unilever, a multinational consumer product goods company, launched the United for America initiative in the US to support communities devastated by COVID-19. The initiative involved a National Day of Service in May of 2020 and 2021, where Unilever’s employees and 170 corporate partners worked together to support the communities with more than $25 million in goods and services donated. However, the challenge was not finding employees willing to volunteer; the challenge was in coordinating and tracking their efforts. Unilever needed a system to accurately track the campaign impact and coordinate key resources, including volunteers and products.
The Solution
Unilever turned to Domo for help. Domo brought intelligent apps together with its modern analytics and BI platform to develop a data and impact measurement solution for the campaign. This data management system, which utilized Domo Everywhere, was essential for generating multiple live data insights across the campaign website. Domo used its Public Embed to create public web pages for the 178 Unilever partners and Unilever employees to submit volunteer information. Each participating partner then had a unique partner portal which enabled them to login and easily review their employees’ volunteer efforts and share that information. Domo’s experience with developing custom webforms using Form Builder and Form Viewer ingestion helped Unilever make the 2020 and 2021 days of service a success. Volunteers could easily log their hours, describe their projects, and even upload pictures and videos of themselves putting the United for America initiative in action because Domo deployed Form Builder and Form Viewer to make it simple and easy for volunteers to enter that data while working to help their communities.
Operational Impact
Quantitative Benefit
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