How Fullstory Uncovers User Insights with Vertex AI Serving Gemini 1.5 Pro
Customer Company Size
Large Corporate
Country
- United States
Product
- Fullcapture
- Vertex AI serving Gemini 1.5 Pro
- Fullstory
Tech Stack
- AI-powered data discovery
- CSS selectors
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Digital Twin
- Remote Asset Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Fullstory is a leading behavioral data analytics platform that helps organizations identify pain points and optimize digital experiences. By reproducing user sessions and sharing strong analytics, Fullstory enables businesses to boost conversion rates, reduce churn, and enhance customer satisfaction. The platform's comprehensive AI-powered autocapture technology, Fullcapture, removes the need for manual instrumentation and uncovers hidden patterns that might otherwise be missed. Fullstory's customers benefit from a deeper understanding of their customer data, allowing them to focus on what truly matters. The platform's integration with Google's Vertex AI serving Gemini 1.5 Pro empowers customers to effortlessly analyze extensive data and focus on deriving actionable insights.
The Challenge
Mapping the user experience is a persistent challenge for businesses. Fullstory, a leading behavioral data analytics platform, helps organizations identify pain points and optimize digital experiences by reproducing user sessions and sharing strong analytics. This boosts conversion rates, reduces churn, and enhances customer satisfaction. However, traditional autocapture methods often miss the complete picture, logging only selected highlights. Fullstory's comprehensive AI-powered autocapture technology, Fullcapture, removes the need for manual instrumentation and uncovers hidden patterns that might otherwise be missed. The challenge lies in effectively analyzing user behavior, which requires identifying and labeling key elements on websites, a process that can be tedious and time-consuming.
The Solution
Fullstory leverages Vertex AI serving Gemini 1.5 Pro to strengthen their autocapture technology, Fullcapture. This integration allows Fullstory to go beyond traditional autocapture capabilities, providing users with a deeper understanding of their customer data. Driven by a proactive AI agent, Fullstory enables faster data discovery by highlighting important elements and automatically categorizing user interactions into semantic components. This multi-stage decision-making process streamlines workflows and ensures businesses can focus on deriving actionable insights rather than manual labeling. Fullstory's AI agent, powered by Gemini 1.5 Pro, automates the critical task of scraping data from user interactions and making intelligent decisions at various stages. This process involves identifying key elements, determining their significance, and autonomously categorizing them. Vertex AI with Gemini 1.5 Pro offers a unique opportunity to add a human touch at scale, proactively identifying and describing web components to provide actionable insights. The model is trained on extensive web expertise, including web implementation from CSS and web frameworks like React, along with a vast dataset of website images. This allows the model to analyze a website screenshot and accurately describe its components, understanding both the overall structure and the logical structure of the web page.
Operational Impact
Quantitative Benefit
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