EMnify > Case Studies > How PiCo helps retailers transform legacy PoS systems for a better customer experience

How PiCo helps retailers transform legacy PoS systems for a better customer experience

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Customer Company Size
SME
Region
  • America
  • Asia
  • Europe
  • Pacific
Country
  • Australia
  • United Kingdom
  • United States
  • China
Product
  • PiCoHub
  • PiCoConnect
  • Global IoT SIM
Tech Stack
  • Cloud-based software
  • Hardware device
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Retail Store Automation
  • Real-Time Location System (RTLS)
  • Inventory Management
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
PiCo is a Sydney-based company that helps retailers transform their legacy Point-of-Sale (PoS) systems to provide real-time and personalized shopper engagement. The company's unique combination of plug-and-play hardware and scalable cloud-based software empowers brick-and-mortar retailers to monitor sales performance and stock levels, operate loyalty and reward programs, and provide tailored offers to customers – all in real-time. PiCo has helped international brands like Microsoft, Bauer Media, Krispy Kreme, Stella Artois, Subway and Weightwatchers, digitally transform their physical stores in a quick, cost-effective, and flexible way.
The Challenge
Retailers serving today’s consumers need to provide real-time and personalized shopper engagement. However, many retailers are still using legacy Point-of-Sale (PoS) systems that are not equipped to provide this level of service. These systems often communicate CRM and sales data to the back office in hourly or daily batches, making any real-time interaction with customers at the front-end impossible. This is a significant problem for retailers who want to stay competitive in the modern retail landscape.
The Solution
PiCo developed an end-to-end solution that allows brands to bring aging PoS systems in parity with modern cloud-based retail systems – entirely risk-free. The PiCoHub device can easily plug into any cash register without requiring any system modifications, to record every item sold, as well as information from rewards or loyalty cards. All this data is communicated to the PiCoConnect cloud application where retailers can manage in-store pricing and promotions while staying on top of sales data across an entire store network – in real-time. PiCo uses EMnify’s cloud communication platform deeply embedded in their solution to support their global product rollouts.
Operational Impact
  • PiCo's solution allows retailers to monitor sales performance and stock levels in real-time.
  • Retailers can operate loyalty and reward programs and provide tailored offers to customers in real-time.
  • The solution enables retailers to manage in-store pricing and promotions while staying on top of sales data across an entire store network.

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