How Plasticprinters.com saves thousands on lead generation by using LiveChat
Customer Company Size
SME
Region
- America
Country
- United States
Product
- LiveChat
Tech Stack
- LiveChat
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
Plasticprinters.com is a plastic card printing company based in Hastings, Minnesota. The company produces marketing solutions that can fit in the palm of your hand, including plastic business cards, gift cards, and custom-shaped cards. They cater to a wide range of clients, from small to medium-sized businesses to big brands such as Starbucks, Mercedes-Benz, Pepsi, Mountain Dew, Apple, the NFL, and the NBA. The company prides itself on offering affordable, high-quality plastic card products that help clients raise the perceived value of their brand and increase their business. They also provide design services for companies without an in-house designer, delivering a full solution that fits their business goals.
The Challenge
Plasticprinters.com, a plastic card printing company, was struggling with the high costs of acquiring new clients and maintaining effective communication with them. Traditional forms of communication like phone and email were proving to be slow and cumbersome. The company was spending its days sending emails and leaving voicemails, which was not only time-consuming but also ineffective in reaching a larger number of clients. The shift in customer communication preferences from phone to email, and now from email to chat, was another challenge that the company had to address.
The Solution
To address the communication challenge and cut down on the costs of acquiring new clients, Plasticprinters.com decided to implement LiveChat. They started with one agent on one site and soon expanded their implementation to five agents across five sites. The company used custom invitations on their website that trigger after 20 seconds, which Johnson, the Marketing Manager at Plasticprinters.com, describes as the most useful feature. This new way of engaging customers allowed Plasticprinters.com to connect with hundreds of additional potential clients each week, significantly raising the number of customer engagements.
Operational Impact
Quantitative Benefit
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