How Simon has the inside edge
Customer Company Size
Large Corporate
Region
- America
- Asia
- Europe
Country
- United States
- Other
Product
- Mappedin’s Smart Search
- Mappedin’s CMS
Tech Stack
- Data Management
- 3D Imagery
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Simon Property Group is a global leader in retail real estate ownership, management, and development. Their industry-leading retail properties and investments span across North America, Europe, and Asia, providing shopping experiences for millions of consumers every day. They generate billions in annual retail sales. Simon Property Group is committed to delivering a physical world experience that is similar to the digital world experience: informed, customized, and efficient, with as little friction as possible.
The Challenge
Simon Property Group, a global leader in retail real estate ownership, management, and development, was facing a significant challenge. Their primary issue was the lack of tools required to keep their mall maps up to date. As store and amenity locations are always changing, customers were finding it difficult to locate what they were looking for. Simon needed a solution that would allow them to manage map updates easily and provide a seamless navigation experience for their shoppers. To stay true to the Simon brand, this solution had to be delivered through best-in-class systems.
The Solution
Simon Property Group partnered with Mappedin to address their challenge. Mappedin’s fully integrated solution delivered a range of tools and benefits to over 200 Simon mall locations. The solution included Mappedin’s “Smart Search” which enables shoppers to find what they’re looking for by pre-populating results based on data, delivering a user-friendly experience. The solution also provided a navigation experience that is simple, efficient, and accurate, enabling shoppers to get to their selected destination with ease. The maps were highly customized to incorporate Simon’s brand throughout every aspect. The maps were vector-based, enabling shoppers to pan, zoom, rotate, hover and click ensuring they can easily find what they’re looking for. Simon’s maps are maintained through automation and user-friendly tools. By integrating Mappedin’s CMS with Simon’s central CMS, the process of updating tenant and property information became seamless. Changes to Simon’s physical space such as renovations and maintenance can be updated through Mappedin’s easy-to-use editor tools.
Operational Impact
Quantitative Benefit
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