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Case Studies > Huntington Beach Upgrades Multi-Space Pay Stations to Enhance Customer Experience and Efficiency

Huntington Beach Upgrades Multi-Space Pay Stations to Enhance Customer Experience and Efficiency

Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • Digital Luke 1
  • VenTek 400
  • IntelliTouch™
Tech Stack
  • Wireless Technology
  • LED Display
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
  • Networks & Connectivity - Wireless Local Area Network
Applicable Industries
  • Cities & Municipalities
Applicable Functions
  • Facility Management
Use Cases
  • Building Automation & Control
  • Remote Asset Management
Services
  • Hardware Design & Engineering Services
  • System Integration
About The Customer
Huntington Beach, California, is a popular destination known for its temperate climate and miles of pristine beachfront, attracting millions of locals and visitors from around the world year-round. The city is a bustling hub of activity, with its Pier Plaza parking lot and on-street parking meters experiencing high demand due to the influx of beachgoers and downtown patrons. To manage this demand and generate turnover at the beachfront parking lots, the city implemented a pay-to-park policy and installed multi-space pay stations to accept payments. Huntington Beach was the first city to offer credit card payment for parking, aiming to provide a convenient parking experience for its visitors. The city also hosts several sporting events at its Sports Complex, further increasing the need for efficient parking solutions. With varying rates for vehicles and RVs, the city sought to enhance its parking infrastructure to better serve its diverse clientele.
The Challenge
Huntington Beach faced significant challenges with its existing multi-space pay stations, which were plagued by maintenance issues and required frequent battery replacements. The machines communicated via daisy-chained copper wires, which degraded quickly due to the corrosive saltwater environment, leading to slow credit card processing and long lines of frustrated patrons. Additionally, the old machines could only support one fixed rate, causing inconvenience and confusion for customers who had to pay at specific pay stations depending on their vehicle type. These issues were particularly problematic at the City’s Pier Plaza parking lot and Sports Complex, where parking demand was high due to the influx of locals and visitors year-round.
The Solution
To address the challenges faced by Huntington Beach, the city partnered with San Diego-based parking technology vendor IPS Group, Inc. IPS provided an innovative solution to maximize the life of the existing infrastructure while eliminating maintenance issues and enhancing customer service. The city installed IPS upgrade kits on its existing Digital Luke 1 and VenTek 400 pay stations. These upgrade kits allowed the city to utilize the existing housing, featuring a new machine door with a compact main operating board, single-sided thermal printer, coin acceptor, and card reader. Some models included LED lights to illuminate the display screen and provide additional lighting for maintenance personnel. The upgraded multi-space meters featured a large, backlit graphical display capable of showing graphics and text in any language. The meters also utilized built-in wireless technology optimized for parking applications, significantly reducing processing times from minutes to mere seconds. The IntelliTouch™ feature provided additional flexibility for customers, allowing them to begin the payment sequence in the most intuitive manner and guiding them through the transaction.
Operational Impact
  • The upgraded pay stations significantly reduced the burden on maintenance personnel, eliminating many of the maintenance issues experienced with the old machines.
  • The advanced power efficiency of the new machines resulted in fewer battery replacements, enhancing operational efficiency.
  • The armored glass display of the new machines is less susceptible to vandalism, improving durability and reducing repair costs.
  • The modular components of the new machines allow for quick repairs in the field, minimizing downtime and ensuring continuous operation.
  • The new machines improved safety for collections staff by reducing the time required for collections and allowing staff to remain upright during the process.
Quantitative Benefit
  • Processing times for credit card transactions were reduced from minutes to mere seconds.
  • The time required for collections was reduced from several minutes to just seconds.

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